5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
06.18.25 Public relations plays a vital role in successfully launching new supplements in today’s competitive market. With thousands of supplements entering the market each year, standing out requires strategic PR efforts that effectively communicate your product’s value to potential customers. According to the Council for Responsible Nutrition, 77% of Americans take dietary supplements, making it crucial for new products to differentiate themselves through targeted PR campaigns. A well-executed PR strategy can mean the difference between a successful product launch that captures market share and one that fails to gain traction with consumers.
PR Overview
The supplement industry continues to grow, with the global dietary supplements market expected to reach $272.4 billion by 2028, according to Grand View Research. This growth creates both opportunities and challenges for new supplement launches. PR professionals must navigate strict regulatory requirements while creating compelling narratives that resonate with health-conscious consumers.
Success in supplement PR requires a deep understanding of your target audience’s needs and preferences. Research shows that 85% of supplement users research products before making purchasing decisions, highlighting the importance of maintaining a strong online presence and creating educational content that builds trust.
Your supplement’s story needs to stand out among competing products. Start by identifying your product’s unique selling points and benefits that matter most to your target audience. Research from the Natural Marketing Institute shows that 64% of consumers are more likely to purchase supplements that clearly communicate specific health benefits.
When developing your narrative, focus on:
Press releases remain a cornerstone of supplement PR campaigns. According to Cision’s State of the Media Report, 78% of journalists rely on press releases for industry news. Your press release should follow a clear structure that presents the most newsworthy information first.
Key elements to include:
Success in supplement PR requires building relationships with relevant media outlets and journalists. Focus on publications and platforms that reach your target audience. According to Muck Rack’s State of Journalism report, 65% of journalists prefer receiving personalized pitches that demonstrate knowledge of their coverage area.
Research shows the most effective media outlets for supplement launches include:
Your media pitch should be concise, relevant, and tailored to each outlet’s audience. Data from Prowly indicates that personalized pitches receive response rates up to 30% higher than generic ones.
Influencer marketing has become essential for supplement launches. According to Influencer Marketing Hub, the health and wellness influencer marketing sector grew by 40% in 2022.
When selecting influencers:
Long-term influencer relationships typically generate better results than one-off promotions. Research by Linqia shows that 57% of marketers plan to use the same influencers across multiple campaigns.
Successful influencer partnerships often include:
Virtual events became mainstream during the pandemic and continue to offer valuable opportunities for supplement launches. According to the Professional Convention Management Association, 79% of event organizers now include virtual components in their launch strategies.
Your virtual event platform should support:
Virtual events need compelling content to maintain audience attention. Research from EventMB shows that interactive sessions increase attendee engagement by 70%.
Effective virtual launch content includes:
Track these metrics to evaluate your PR campaign:
According to Meltwater, successful supplement launches typically see a 30-40% increase in brand mentions during the first month.
Use media monitoring and analytics tools to track:
All PR materials must comply with FDA regulations regarding supplement claims. The FDA reported a 60% increase in warning letters related to supplement marketing claims in 2022.
The Federal Trade Commission requires:
According to PR News, 89% of supplement companies face at least one PR crisis during their first year. Prepare by:
Launching a new supplement successfully requires a comprehensive PR strategy that combines traditional media relations, influencer partnerships, and virtual events. Focus on creating authentic narratives that highlight your product’s unique benefits while maintaining regulatory compliance. Track your results using appropriate metrics and be prepared to adjust your strategy based on performance data.
To get started:
Remember that successful supplement launches typically require 3-6 months of PR preparation before the actual launch date. Start planning early and maintain consistent communication with all stakeholders throughout the process.
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