5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
11.01.21
Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is that many brands are still thinking about checking out this increasingly popular platform.
As of November 2019, TikTok had already exceeded 1.5 billion downloads, as per Sensor-Tower. The app analytics provider added that TikTok was ranked third in downloads and even beat Facebook and Instagram, which finished fourth and fifth to end the year.
One addition to the platform, Hashtag Challenge Plus, has enhanced its brand appeal. The in-app feature permits consumers to browse brands associated with sponsored hashtag challenges without leaving the platform.
Grocery chain Kroger was the first to employ Hashtag Challenge Plus in a campaign to reach college students in last year’s back-to-school season. Kroger encouraged students to display their decorated dorm rooms. When users clicked on the sponsored hashtag, they were taken to a separate tab that displayed links to the chain’s ecommerce channel, as well as some of its products.
A spokesperson for Kroger said the main goal of the campaign was brand awareness and that they saw a large increase in recall. She added that she was surprised by all the analytics TikTok provided. It included everything from engagement and click-through rates, but also a brand lift study.
PR Overview
TikTok’s audience is made up predominantly of younger users. According to influencer marketing agency Mediakix, 60% of the platform’s monthly users are 16 to 24 years of age. Yet, Mediakix reports only 4% of social media marketers take advantage of the app.
Sign up for a trial run sooner than later, in order to get a better handle on what TikTok is capable of. Study other similar brands on TikTok to see what they’re doing to get ideas on crafting a marketing plan and social strategy. Be sure to include all interested parties who have ownership in the brand to contribute to the plan. Of course, include goals and timelines, and keep everyone informed about the progress of the plan.
Keep in mind that the platform was designed for fun, so have fun with content while staying true to the company mission and brand.
Seriously consider going beyond the informational and educational videos already posted on YouTube and the brand’s website. Recycling is not an option here. TikTok audiences expect a lot more.
In addition, TikTok videos also need to be a lot shorter. 15 seconds is ideal although the videos can run as long as a full minute. The idea is to be funny and open, but to the point. An ideal add-on is music but be sure that it’s either public domain or cleared to avoid any legal issues.
Increase the brand’s exposure by using hashtags. A visit to TikTok’s Discover page may be helpful in discovering trending hashtags.
Some observers believe it’s too early to tell if TikTok has the staying power of Instagram or Facebook, but many also feel it has great potential. Getting in on the ground floor and succeeding, if it continues to grow and be successful, can only give a brand a huge head start with the younger market.
These days, it seems that TikTok has turned into everyone’s app of choice, and many people tend to find themselves spending hours of their time scrolling down the endless loop of videos filled with memes and skits. In fact, most of the TikTok accounts are simply created to watch content on the platform. However, there’s a select number of people and businesses that actually create content and that are looking for ways to land on as many For You Pages as possible. Fortunately, there are certain tips that those creators can implement to increase their chances of reaching more people and potentially going viral on the video-sharing platform.
It should go without saying that captivating the audience and preventing them from scrolling away must be done in the first few seconds. Creators on the platform only have a couple of seconds to grab people’s attention, which is not an easy thing to do.
Fortunately, there are certain things that tend to grab many people’s attention. Those things include currently trending topics, standing out from the crowd , and humor.
When it comes to trending topics, it’s always a smart idea to keep an eye on them, but the entirety of the content that’s being created doesn’t have to focus on that single topic.
The trending topic can be used to pull in more viewers and to give the rest of that account’s content a lot more exposure.
Next, by standing out, creators can attract people that are interested in a similar topic or niche, which makes more people stick around and find out about the creator’s experiences. Finally, one of the most defining characteristics of the people on the platform is humor and their love of all things meme. Humor and memes offer endless possibilities, which is why some of the most followed and viewed creators rely on that type of content.
Another key element that adds to the virality of a TikTok video is the audio that’s involved in it, which can either be a song or a clip from some other visual content.
While the platform allows its creators to upload videos with their own audio, anyone that’s looking to increase their chances of going viral should choose a trending sound or song from the app.
However, that doesn’t mean creators have to sacrifice the audio of their original video, because the volume can be adjustable for both sources. That way, creators can include two audios in their videos: one that describes the video itself, and another with a trendy song or sound from the platform.
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