Scarcity marketing can be a powerful tool to sell your product or service. Scarcity marketing is based on the principle that people want to have things are hard to obtain. It creates a sense of exclusivity and also operates on the psychology of fear – forcing people to act out of fear of missing out.

However, these days, it seems like a thing of the past with everything being about convenience, ease, and availability. If you can’t get something you want from one business, then you can probably get it from the store around the corner, and if that’s not possible either, then it’s just a few clicks away. People are just not used to limited supplies or having to wait for something anymore.

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. Platforms are becoming more and more saturated with each passing day and brands are in a constant war to stand out amongst the crowd.

In addition to this fight for exposure, the rules of social media are constantly in flux, with networking platforms regularly tweaking their algorithms or redesigning their interface, staying on top of the game has become more challenging than ever.

The right product placement can prove to be a huge windfall both for the entertainment media and for the brand in question. Movie and TV producers make some extra money for their budget, and the brands get massive exposure as well as an emotional connection with the audience.

But product placement can do even more than that. Sometimes, product placement creates cultural trends that last even long after the movie is no longer in theaters or the TV show is past its prime.

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

Around 84% of business decision makers say that they’re influenced by social media when making purchasing decisions. For executives, social media is a crucial resource because it helps them to make choices based on things like social proof and local endorsements. Although various social channels can contribute to a company’s B2B social media marketing strategy, there are few channels that appeal more to professionals online than LinkedIn.

Running a business comes with a lot of uncertainty. While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

That said, marketing has developed exponentially over the years, and we know have the ability to measure the effectiveness of campaigns quite seamlessly. However, companies still tend to adopt a traditional mindset when it comes to marketing that is costing them a lot of money.  Here are some of the common marketing mistakes that is costing your company:

Call To Action, or CTA, is a key part of your marketing strategy – it’s the part where you tell your target audience what action they should take after arriving at your landing page or reading through your blog post. The most basic CTAs would involve encouraging the customer to buy your product or service. Other types of CTA involve asking your reader to share your content, make a donation, subscribe to your emails, and so forth.

Creating content without an effective CTA is a lost opportunity to encourage your audience to be a supporter, follower or buyer of your brand. A CTA is what turns marketing into active engagement and hopefully, profits. Here are some tips to create a call to action to get the best results:

Influencer marketing campaigns are making waves as a marketing strategy since it provides third party credibility and brand awareness to the right audiences. An influencer can enhance a brand’s visibility and social reach, usually beyond the capabilities of traditional media outlets.

Tapping into influencer marketing requires some planning and dollars so it’s important that our influencers are making a positive impact on the brand in terms of return on investment. It’s impossible to determine if your influencer marketing campaign is actually improving your business if you’re not measuring the effective of the campaign. Here are some tools to help keep track of how successful your influencer marketing campaign is:

Social media PR can be a moving target. Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. Taken together, it can feel daunting to product a series of campaigns that consistently wins. But it doesn’t have to be. Consider these tried and true social media PR strategies, and you can find balance, even as the social corner of cyberspace continues to shift.

Don’t be afraid to share your hobbies, interests, or passions. While you should take care in how your messages may be perceived, the big benefit of social media is that it humanizes big brands and brings celebrities closer than ever to their fans, while still providing necessary separation to protect your privacy. Well-handled, you could leverage your interests to create deeper bonds with your fans and your customers. A casual conversation about a shared interest could be the push that turns a customer into a dedicated fan.