The food and beverage PR industry is quite unique in the ways that it doles out its accolades. All industries have their taste makers to be sure, but food and beverage companies more or less rely on the tongues of known experts to sell their wares to the general public.

Perhaps because food is so essential to the day to day lives of all people, they prefer to have someone else take the heat for any bad decisions. In any case, here are the reasons that food and beverage companies, especially new food and beverage companies, must appeal to taste makers in the industry.

For those who constantly struggle with watching their weight, snacking is the bane of human existence. While mindless munching is an enjoyable (and addictive) activity, over 100 million American adults struggle with obesity, begging the question: What can be done to reverse the dangerous snacking trend with snack companies?

While many say the root of the problem lies in eating the wrong type of food and snacking at the wrong time of day, perhaps it is time for food companies to step in and play an active role in helping snackers pursue healthier lifestyles. This is where a Snack Company can take control of messaging through a strategic Food Public Relations campaign.

In an unprecedented move, the Metropolitan Museum of Art has recently released almost 400,000 iconic works, in the form of high-resolution computer images, to the general public – and in turn – created a great opportunity to increase the Museum’s Brand PR. These images are available on their website for free download. The website designers have cataloged and sorted the pieces for easy retrieval by the public. They can be used for free, so long as you are not being used for commercial use. However, you can download a beautiful Van Gogh, print it out, and put it on the wall of your home. The images that are available are that high of a quality, and large enough to make a decent sized print for personal use.

The pieces are sorted and can easily be located utilizing several methods of searching. You can look for a specific artist, or look for a culture and the art that they produced, or perhaps you are interested in a specific era in art history, or even if you have a desire to see art only produced in a certain medium, all of these categories and more, will help you to find exactly what you are looking to see.

The days of hiding in the shadows are over for the modern day celebrity. In order to stay relevant and gain continued popularity these Hollywood stars need to perform to a daily off-screenjuggling act. Between raising children,entertainment careers, appearances and more – to say that a Hollywood celebrity mother’s life is hectic is an understatement!

@DrewBarrymore –Business Mom

Although the term “public relations” means different things to different people, the general definition incorporates the idea of a company’s effort to maintain a favorable, positive public image that helps facilitate its continual growth and expansion. Public relations is important within every field, and it is particularly significant in the world of fitness given that people who operate within this sector rely on the development and maintenance of positive relationships with clients to facilitate sales and growth. If you represent a fitness brand and are attempting to take your business from good to great, the following fitness brand public relations strategies can be of great use to you:

One of the best ways to maintain a positive relationship with the public is through the use of social media. More and more people are using social media channels like Facebook and Twitter every day, and fitness brand managers should recognize and respond to this reality. You can easily set up accounts with major social media platforms and manage them yourself. Or, if you don’t have time or social media skills, 5W can take care of that for you.