As a PR pro, you are probably aware that the success of the organization that you represent mainly depends on media relations.

A journalist who is affiliated with an important outlet is the one who disseminates the message of your organization to the masses.

Implementing and managing a winning B2B content marketing strategy is a way to build clout of any business or brand you want to grow. Understanding how to work with a B2B, or business to business content marketing strategy gives you the ability to create a recognized and credible brand regardless of the industry you represent.

Understanding the target demographic you want to reach is imperative before implementing a B2B content marketing strategy in place. Knowing more about the age range, gender and even specific locations of those you want to reach is the first step in determining the best businesses and online blogs to approach for potential marketing opportunities.

Many public relations specialists are realizing that they need to update their skill set and services to remain competitive in an intense, crowded market. Here at 5WPR, we recognize the importance of maintaining a cutting edge, contemporary outlook towards the world of public relations. As a result, we’ve integrated numerous new strategies and techniques to ensure that we can offer our clients the most current, relevant services available on the market.

Here are just a few of the skills we’ve successfully integrated into our praxis and implore all PR Professional’s to think outside the traditional PR box to generate results for their clients!

If you start to eat healthy during a heart attack, you certainly wouldn’t save your life. On the same note, if you wait until your company’s crisis is over, maximum reputation damage has occurred. For this reason, the importance of being proactive with crisis management can’t be underestimated.

According to Tony Wright, an online expert of reputation management, the time to enhance a company’s reputation is before a crisis happens. A company should consider improving their online visibility and reputation as a part of an overall, ongoing marketing plan.

These days, more and more business owners are using the internet to sell their goods and services. Yet in many cases, these company leaders are not familiar with the latest organic search trends and strategies that would enable them to increase conversion rates and reach a broader base of prospective clients. For example, studies now indicate that the quality of content plays a much more primary role in delivering search results than a webmaster’s technical acuity.

In light of this fact, business owners should know that public relations strategists are uniquely positioned to implement techniques that will help your website or blog race to the top of the search engine result pages.

Someone once said, “it’s not your customer’s job to remember you, it’s your obligation to make sure they don’t have the chance to forget you”.  As the online landscape continues to change, making your mark and achieving greater sales is more challenging than ever. With the drive to attract and retain consumers becoming more competitive, PR firms are working harder than ever to strengthen the relationship of companies with their consumers.

Being visible in a competitive market is all very well, but without strong strategies and innovative campaigns, converting potential consumers to loyal customers is unlikely. Using integrated, media savvy PR campaigns can make a tangible difference to your sales, bringing results and rewards to all parties: you, your brand and your customers.

People frequently rely on the convenience of mobile devices to search for businesses and make purchases. Make sure that when they search for your product or service, they can easily find you and purchase what you sell. Mobile use offers unique opportunities to attract and win over customers. Here are five easy ways to utilize mobile marketing for your business.

Optimize your website to load quickly and effortlessly on mobile devices. Internet is slower on mobile, but customers still expect speed. Thankfully, Google Developers has a tool called PageSpeed Insights that will list possible issues on your website and tell you how to fix them.

When it comes to Beauty PR and Hair Care, 5W and Rowenta Beauty Prove to be Pretty Perfect Partners