The 5W Newsroom. Page 8

iGaming PR: Regulatory Compliance Builds Player Trust

U.S. iGaming revenue hit $10.74 billion in 2025, up 27.6%, per the American Gaming Association. See how compliant PR programs build sportsbook and casino trust.

AI Authority and PR: How AI Models Influence Brand Recommendations

User behavior is changing as people turn to AI models like ChatGPT, Claude, and Gemini before consulting professionals or visiting websites. This post explains…

How Brooks Outran Nike in AI Search

In an unexpected twist, Brooks, a running shoe brand significantly smaller than Nike, consistently outperforms the global giant in AI search recommendations, i…

AI Won't Name the Best Project Management Tool. It Names One for Every Team.

Asana leads at 14%. Notion punches above revenue. Microsoft Planner is on every desk in the country and shows up ninth. In a new 5W ranking of 25 work-manageme…

How to Write a PR Resume Recruiters Read

Peptide Brands Split AI Visibility Rankings

5WPR's Peptides AI Visibility Index finds Defy Medical, Ro, Hims and BPC-157 essentially tied in AI search answers, sourced mostly from third-party sites.

What Information Makes ChatGPT, Claude, and Gemini Recommend Peptide Treatments?

One in Five Facts AI Gives About Your Brand Is Wrong

A new 5W Hallucination Index tested five fashion brands across 25 core business questions each. Twenty percent came back with material errors. Three landed in…

5W Publishes Fourth Israeli Tech State Report: Virginia — $2.3 Billion, 119 Companies

The fourth in 5W's Israeli Tech State Report Series. 119 companies. $2.3B in output. Elbit, IAI, Sabra. The defense-intelligence corridor documented.

How Wineries Can Increase AI Wine Recommendations

A controlled study reveals how wineries can significantly increase AI wine recommendations by explicitly connecting wine products to specific consumer needs an…

How Financial Brands Build Trust Before a Customer Ever Reaches the Website

Financial brands must build trust and confidence well before a customer visits their website. This involves ensuring consistent facts across all online sources…

What Neobanks Teach Us About Winning AI Recommendations

Neobanks were built to compete without branch networks. AI search is revealing a second challenge: competing without a single global recommendation market.The…

What Credit Card Brands Can Learn From AI Recommendation Results

Credit card marketing has always been competitive. AI search makes the competition harder to see.A consumer can now ask an AI assistant for the best travel car…

The GLP-1 Era Has a Name. It's David Ricks.

David Ricks at 82. Stéphane Bancel at 34. Study 11 of the 5W Reputation Index — how AI engines render 18 pharma CEOs, and why the GLP-1 category advance rewrit…

Why Bedding Brands Are Invisible to ChatGPT

Bedding brands are losing sales to AI search blind spots. See how ChatGPT, Claude, and Perplexity decide which mattress and sheet brands to recommend — and how…

Wine's Top AI-Cited Brands Don't Control Their Own Citations

What Should a Financial Services Marketing Agency Actually Do?

A financial services marketing agency should help a financial brand become easier to understand, easier to trust and easier to find. This requires a wider oper…

What Should a Crisis Communications Plan Include in 2026?

A 2026 crisis communications plan needs clear roles, holding statements, stakeholder protocols, monitoring, AI-era source mapping, testing and recovery.

What AI Search Reveals About How Consumers Choose Banks

Banking has traditionally been built around scale: deposits, branches, brand recognition and decades of customer relationships. AI search introduces a differen…

Digital PR Trends: Winning Strategies for 2027

Q4 2026 continues to bring influence and competition. BuzzStream’s State of Digital PR 2026 found that 68.2% of digital public relations (PR) professionals con…

Auto Insurance Marketing: Why Visibility ≠ the Quote

Auto insurance discovery starts online, but visibility does not win the quote. 5WPR's 2026 auto insurance study found that State Farm, Progressive, and Nationw…

Running Shoe Marketing in 2026: How AI Builds the Shortlist Before the First Mile

5WPR's 2026 running shoe study examines how AI shapes brand visibility and runner discovery. Learn about citation gaps, diverse shortlists, and effective strat…

Why Transparency Builds Trust in Influencer Marketing

Disclosed influencer partnerships earn more consumer trust than hidden ones. See the FTC's 2026 disclosure rules, a real enforcement case, and how brands audit…

How AI Search Is Changing Financial Services Marketing 

Financial-services discovery now involves AI systems. Learn how AI search impacts marketing, brand visibility, and what financial brands need to measure beyond…