For the last several years, Nike has been toting its Nike Fit line of wearable tech equipment. These devices allowed runners and other individuals wearing the equipment to track their performance, the amount of calories they burned and the “Nike Fuel” they earned, which would help them determine how much they could eat or mark other progress through different Nike applications. However, just recently, Nike announced it is abandoning its wearable tech lineup, as more and more smart phones and other devices are now able to do exactly what the Nike Fit bands could, which limited the sales numbers of the device. Due to this, many are wondering what exactly Nike plans on doing with its tech department and if it plans on focusing on the software industry. Perfect example of Technology PR creating massive buzz for an established brand.

The first question that might come up is in regards to 3D printing. After all, 3D printing is starting to more and more of a shape in households throughout the country. While most individuals do not have a printer inside of their home that can handle 3D based tasks, the price is starting to regularly drop with the equipment, so it is only a matter of a few years before this becomes more of the norm throughout the country. However, there are a few issues with Nike getting into shoe printing features. First, 3D printers only really produce material in plastics. With so many different materials required for a shoe, such as rubber, cloth, plastics, metals, nylon and others, it really isn’t possible for Nike to fit into this specific category. Until home 3D printers become less expensive and are able to use many different materials in the printing process, this is an unrealistic aspect, at least for the moment. Perhaps in another decade, when 3D printing has evolved into further. So, for now, this isn’t a viable option.

The days of hiding in the shadows are over for the modern day celebrity. In order to stay relevant and gain continued popularity these Hollywood stars need to perform to a daily off-screenjuggling act. Between raising children,entertainment careers, appearances and more – to say that a Hollywood celebrity mother’s life is hectic is an understatement!

@DrewBarrymore –Business Mom

Although the term “public relations” means different things to different people, the general definition incorporates the idea of a company’s effort to maintain a favorable, positive public image that helps facilitate its continual growth and expansion. Public relations is important within every field, and it is particularly significant in the world of fitness given that people who operate within this sector rely on the development and maintenance of positive relationships with clients to facilitate sales and growth. If you represent a fitness brand and are attempting to take your business from good to great, the following fitness brand public relations strategies can be of great use to you:

One of the best ways to maintain a positive relationship with the public is through the use of social media. More and more people are using social media channels like Facebook and Twitter every day, and fitness brand managers should recognize and respond to this reality. You can easily set up accounts with major social media platforms and manage them yourself. Or, if you don’t have time or social media skills, 5W can take care of that for you.

It’s the ad campaign that had to happen. Sooner or later, someone would step up, and admit what everyone already knew says 5WPR CEO and Founder Ronn Torossian. The young women who populate clothing ads, particularly for undergarments, are pretty enough without Photoshop. That time has come.

It may have been that creepy “make her an alien” video that is floating around the internet, in which a model is transformed into a cartoonish figure in a couple of minutes using editing software. But it may have also been that one ad company had to be the first, and the time has never been more right.

When you see a McDonald’s truck rolling down the road, what do you see on the side? Big Macs and french fries. What is McDonald’s known for? Yep. This is pretty easy arithmetic. When you are successfully branded in any market, there is a temptation to expand and rebrand. Ronn Torossian says if you choose to expand, it is always better to do so without rebranding. Add options, sure. But, unless it’s obsolete, stick with what got you the market share in the first place. Fast food consumers may want the occasional salad, but when it comes to burgers … billions and billions served.

This is similar to the previous point, but it differs in one key area. If you introduce and advertise a new item, there will still be a strong core of your market who WILL NOT DEVIATE. Whether you are selling cars, hairspray or cheeseburgers, your fans want what they love. Consumer PR should never lose sight of promoting and reinforcing habitual buying. Something new is terrific, but people love the classics. And they return to what’s familiar again and again.