As any true child of the 80s knows, Gargamel is far from a friendly face. Bent on capturing Smurfs to turn them into gold, eat them for lunch, or just destroy them, Gargamel is enough to terrify any Smurf… and likely the 80’s child that still lives within many of us.

It thus goes without saying that, as a marketer, you don’t want to scare your audience away like Gargamel. Papa Smurf is a preferable role model (if you’re set on an 80s cartoon star as your social media analogy, like we are here).

For the last several years, Nike has been toting its Nike Fit line of wearable tech equipment. These devices allowed runners and other individuals wearing the equipment to track their performance, the amount of calories they burned and the “Nike Fuel” they earned, which would help them determine how much they could eat or mark other progress through different Nike applications. However, just recently, Nike announced it is abandoning its wearable tech lineup, as more and more smart phones and other devices are now able to do exactly what the Nike Fit bands could, which limited the sales numbers of the device. Due to this, many are wondering what exactly Nike plans on doing with its tech department and if it plans on focusing on the software industry. Perfect example of Technology PR creating massive buzz for an established brand.

The first question that might come up is in regards to 3D printing. After all, 3D printing is starting to more and more of a shape in households throughout the country. While most individuals do not have a printer inside of their home that can handle 3D based tasks, the price is starting to regularly drop with the equipment, so it is only a matter of a few years before this becomes more of the norm throughout the country. However, there are a few issues with Nike getting into shoe printing features. First, 3D printers only really produce material in plastics. With so many different materials required for a shoe, such as rubber, cloth, plastics, metals, nylon and others, it really isn’t possible for Nike to fit into this specific category. Until home 3D printers become less expensive and are able to use many different materials in the printing process, this is an unrealistic aspect, at least for the moment. Perhaps in another decade, when 3D printing has evolved into further. So, for now, this isn’t a viable option.

Sometimes, when sending out public relations messages, it can be the basic things that trip you up. There you are, creating excellent public relations messages, following press protocols … then waiting and waiting and waiting. For nothing. But, it may not be the actual content of the message that is keeping your PR from being received and published.

Ronn Torossian reminds you to make sure you have taken care of these simple fixes before worrying that your messaging might be off.

When Amazon CEO Jeff Bezos appeared on 60 Minutes to unveil his vision of using drones to deliver small packages (less than 5 lbs) for the company, America let out a collective gasp. “How much will it cost?” or “How will the FAA react?” or “Does that mean I’ll have my earrings before the company Christmas party?” … among others. According to Bezos, the program would allow online shoppers to receive their package in thirty minutes or less from the moment of purchase. Really. The program, called “Prime Air,” is still just a vision – not yet available nor with any mention of a launch date from Bezos.

As a communications professional, my first reaction — along with many people who caught the episode — was to ask a lot of questions. How will this comply with FAA regulations? What will happen with incorrect mailing addresses? What’s the cost?

The work we do as public relations professionals helps to build brands through earned media and at the core of this is content. Every day we are working with our clients on press quotes, byline articles, presentations, and more. All of this is content. And content as they say in today’s day and age is king. There are basic SEO best practices that PR executives can integrate into the work they are already doing to further help their clients drive website traffic and increase brand visibility.

Here’s a quick breakdown of SEO and PR together being the future of the Public Relations industry from our Digital Marketing Director Cary Leibowitz.

Sometimes, when thinking about major corporate public relations, there is a tendency to think big first. Of course, when your target market is regional, national or international, you have to think big. But when it comes to successful corporate public relations, there are several good reasons to “think globally, but act locally.”

As one of many PR agencies in NY, 5WPR works very hard to stay engaged in our community. Not only can we make our neighborhoods better places to live and play, but we can better serve our client by making sure the PR firm they hire knows the hears of their customers.

PopSci exploits timely corporate PR to increase product appeal These days, technology PR is constant. Whether it’s Google, Apple, Samsung or Microsoft, consumers are bombarded with what’s new and what’s next. Everyone carries a supercomputer in their pocket. Most of us don’t really know how they work, but we sure love to hear about what they can do. Corporate PR firms are accustomed to introducing complex products to a results-driven consumer market. How a gadget works is generally a less popular topic. But Popular Science presents a different message for its potential readers. Even what’s going on at the fringes of tech development is cool. The question PopSci’s corporate PR Agency has to answer is: “how can we capture the attention of potential readers who may not look us up on their own?”

March Madness, college basketball’s winner-take-all single-elimination tournament, has everyone making brackets. TV sites encourage fans to vote for their favorites in a prime time showdown. Beverage distributors have beer brackets. Lawnmowers, movies, cartoons and comic books – nearly every brand is competing in a bracket.