There are many ways to prepare for when your business faces a nightmare about company products, services, or maybe somebody in the organization just happened to say the wrong thing when people were listening. Here are some ways to prepare before the crisis hits.

If by any chance you imagine social media is not all that important, then wake up and join the real world. It’s here, billions of people worldwide use it frequently, and if you are not using it effectively, you’re losing business.

This weekend kicks off a series of events throughout the nation celebrating Martin Luther King, Jr., culminating with a federal holiday Monday marking the civil rights leader’s birthday.

Dr. King, of course, is considered one of the greatest communicators and thought leaders in human history.

Someone once said, “it’s not your customer’s job to remember you, it’s your obligation to make sure they don’t have the chance to forget you”.  As the online landscape continues to change, making your mark and achieving greater sales is more challenging than ever. With the drive to attract and retain consumers becoming more competitive, PR firms are working harder than ever to strengthen the relationship of companies with their consumers.

Being visible in a competitive market is all very well, but without strong strategies and innovative campaigns, converting potential consumers to loyal customers is unlikely. Using integrated, media savvy PR campaigns can make a tangible difference to your sales, bringing results and rewards to all parties: you, your brand and your customers.

Fortunately, big challenges equal even bigger rewards. Business risks prone to the communications industry may exist, but so do effective solutions. Communications professionals are more equipped than anyone to address, mitigate and maneuver large threats. Like any business atmosphere, there are compliance standards, financial consequences, strategic obstacles and various levels of operations to be thoughtful of. Partnerships, valid, precise information and evolving solutions for overcoming big challenges is what keeps the communications industry alive, interesting and operating successfully.

Sometimes, when sending out public relations messages, it can be the basic things that trip you up. There you are, creating excellent public relations messages, following press protocols … then waiting and waiting and waiting. For nothing. But, it may not be the actual content of the message that is keeping your PR from being received and published.

Ronn Torossian reminds you to make sure you have taken care of these simple fixes before worrying that your messaging might be off.

Fame can cover a multitude of sins. And on the internet, fame is where you fall when you get Googled. Search results will, more often than not, determine your guilt or innocence in the minds of many. So, you need to know that when your name is searched, only good things will fill the front page.

Content matters for more than just search engine ranking. Solid, regular content not only gives the ‘net more reason to appreciate you, it gives users more opportunities to find your unique content. People appreciate being given something for free. Solid, unique, and compelling content can be the gift that keeps on giving.