A public relations campaign can be an effective and cost effective tool for businesses that want to build awareness of their brand. Many business owners are unaware of just how important public relations is, preferring instead to place an emphasis on advertising. Business owners should consider how advertising is viewed as opposed to the neutral coverage of a product. Public relations campaigns are all about establishing credibility and the endorsement of a neutral third party is often given far more credence than the business’s own advertising.

Viral Marketing

In an unprecedented move, the Metropolitan Museum of Art has recently released almost 400,000 iconic works, in the form of high-resolution computer images, to the general public – and in turn – created a great opportunity to increase the Museum’s Brand PR. These images are available on their website for free download. The website designers have cataloged and sorted the pieces for easy retrieval by the public. They can be used for free, so long as you are not being used for commercial use. However, you can download a beautiful Van Gogh, print it out, and put it on the wall of your home. The images that are available are that high of a quality, and large enough to make a decent sized print for personal use.

The pieces are sorted and can easily be located utilizing several methods of searching. You can look for a specific artist, or look for a culture and the art that they produced, or perhaps you are interested in a specific era in art history, or even if you have a desire to see art only produced in a certain medium, all of these categories and more, will help you to find exactly what you are looking to see.

The days of hiding in the shadows are over for the modern day celebrity. In order to stay relevant and gain continued popularity these Hollywood stars need to perform to a daily off-screenjuggling act. Between raising children,entertainment careers, appearances and more – to say that a Hollywood celebrity mother’s life is hectic is an understatement!

@DrewBarrymore –Business Mom

Although the term “public relations” means different things to different people, the general definition incorporates the idea of a company’s effort to maintain a favorable, positive public image that helps facilitate its continual growth and expansion. Public relations is important within every field, and it is particularly significant in the world of fitness given that people who operate within this sector rely on the development and maintenance of positive relationships with clients to facilitate sales and growth. If you represent a fitness brand and are attempting to take your business from good to great, the following fitness brand public relations strategies can be of great use to you:

One of the best ways to maintain a positive relationship with the public is through the use of social media. More and more people are using social media channels like Facebook and Twitter every day, and fitness brand managers should recognize and respond to this reality. You can easily set up accounts with major social media platforms and manage them yourself. Or, if you don’t have time or social media skills, 5W can take care of that for you.

As many media professionals know, New York Times recently unveiled the redesign to their website, click here to check it out.

What many outside the media industry don’t know is how important a decision this was for the “Grey Lady.” Whenever a website for a business, individual or news outlet changes, there is bound to be criticism and unhappy visitors. The strategy that goes into making these changes, especially for a website as large as the NYTimes, must be carefully coordinated and rolled out.

When Ronn Torossian founded his PR company 5WPR, he named it for the founding principle in all news gathering. You must communicate the 5 w’s – who, what, when, where and why. Any news release should do so in the first paragraph.

This is the most interesting or important part of the story that is not specifically the 5w’s. It adds flavor, importance, context or validity to the story.

Attention grabbing is not enough, let’s get specific

Headlines are often the only thing someone reads before deciding whether or not your content is of any value to them. Let’s say that again. Headlines are often the ONLY thing people read.