There has never been a more popular time for remote communications, especially for businesses.

Throughout the worldwide pandemic, plenty of employees around the world have had to work from their homes to make sure they’re staying safe, and with all that work comes a lot of remote communications solutions.

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. This time used to be reserved for stories around home recipes or holiday travel tips.

Although the pandemic changed all of that, plenty of media relations professionals found a way to change their strategies according to the current situation.

A week after the pandemic was declared, Omdia, the tech research branch of Informa Tech, estimated that internet usage was up by as much as 70%. Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media.

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important.

Conventions have become one pillar of the rapidly expanding pop-culture marketplace. What began with a relative handful of science fiction and fantasy literature fans has exploded into an annual international phenomenon.

Millions gather at conventions across the globe, coming to mingle, to meet, and to rub shoulders with their pop culture heroes from the cast of classic Sci-Fi TV programs to the latest hot comic book or game creators.

Corporate Communications and corporate PR is the way a business communicates with internal and external users – this includes customers, your targeted audience, internal staff and key stakeholders.

Being able to communicate effectively with the right people at the right time is one of the key elements to a functioning business and is necessary for brand building. It means that the reputation of the company is properly maintained, the employees are happy to work there and everyone is working towards the same goals.

If you ask any business owner, they’ll tell you the same thing: Today is more competitive than ever when it comes to making your brand stand out in a packed marketplace.

If you want your business to thrive, one of the most important things that you need to do is to have a distinctive PR campaign that will stand out and effectively brand your product or service.

With the rise of online and remote work, many businesses decided to switch things up, and plenty started working remotely.

However, as the pandemic started to spread to all areas of the globe, many businesses that used to work in-house had to move their businesses to their own homes.

Public relations professionals have had a full plate on their table. As in most issues, there are more than one and sometimes several sides to a story or issue so how’s a PR person supposed to be effective?

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