People frequently rely on the convenience of mobile devices to search for businesses and make purchases. Make sure that when they search for your product or service, they can easily find you and purchase what you sell. Mobile use offers unique opportunities to attract and win over customers. Here are five easy ways to utilize mobile marketing for your business.

Optimize your website to load quickly and effortlessly on mobile devices. Internet is slower on mobile, but customers still expect speed. Thankfully, Google Developers has a tool called PageSpeed Insights that will list possible issues on your website and tell you how to fix them.

In order to increase interest in its paid post initiative, Facebook continues to find ways to decrease the reach of organic posts. One of its most successful efforts has been the Facebook Edge Rank system.

The number of likes on your Facebook page used to determine the amount of reach that you had. This is no longer the case. In order to have any kind of reach, your audience must interact with your posts on a consistent basis. The Facebook Edge Rank system is a sophisticated way for Facebook to downplay the posts that get no interaction from your audience. For the most part, these are hard-sell posts, limiting the amount of business that any company can do using the Facebook platform.

At one time, businesses could thrive and exist without utilizing social media. While some may still operate without it, those days are long gone. Social media integration is vital for strategic marketing plans and for increasing the bottom line. The more eyes are on the company, the better. As a result, there are a few different ways healthcare companies can include social media into their marketing plans. Healthcare companies aren’t known to have the most engagement on social media platforms. These tips should be used cohesively for maximum results and can change the way people interact with healthcare companies. Social Media integration is a now a prominent component to any Healthcare PR Strategy.

Anyone can create high quality content. As a result, it is expected. To run with the big dogs, the least a company can do is provide compelling and relevant content to a target audience. In order to market to the crowds on Pinterest, Facebook or Instagram, utilize infographics or interesting photographs to gain attention. Cover a variety of topics in the health field to bring awareness and attach the company name to it all. For example, highlight the leading causes of heart disease in women in a captivating infographic. In addition, give tips on how to prevent heart disease. Run a series of these graphics during February (February is American Heart Month). Incorporate the company name through the sections that talk about solutions. Anything that can place the name in the minds of consumers is best. 

If you haven’t yet heard of Ello, it’s the latest social network that’s taking the internet by storm. The catch with Ello, however, is that it’s designed to be a kind of anti-Facebook. Ello specifically markets itself as an alternative to social media sites that invade your privacy and share your information with advertisers. Ello is going to the opposite extreme by not accepting advertising at all.

Given the apparently noncommercial message of Ello, it might seem to be an unlikely site to conduct any type of marketing or commercial activity. Keep in mind that Ello is brand new, so it’s difficult to make any accurate guesses about the future. If the history of other social media networks is any indication, though, several possibilities exist.

Countless articles have been written on the importance of sites like Twitter and Facebook to bring customers to your business, but one of the most often neglected is also one of the highest trafficked website on the Internet. Pinterest is growing by the day and drives more traffic than staples like Google+, Twitter, LinkedIn, and Reddit manage combined. With numbers that top many of the traditional social media sites, if your company doesn’t have a Pinterest page, you are missing out on a massive opportunity.

Unlike Twitter or even Facebook and Google+, Pinterest is driven by pictures. People will share the content you create if it is visually interesting, and that also means making your pictures large and high quality. Small icons will not cut it on Pinterest. The more attention your images receive, the more likely they will be shared by others.

The food and beverage PR industry is quite unique in the ways that it doles out its accolades. All industries have their taste makers to be sure, but food and beverage companies more or less rely on the tongues of known experts to sell their wares to the general public.

Perhaps because food is so essential to the day to day lives of all people, they prefer to have someone else take the heat for any bad decisions. In any case, here are the reasons that food and beverage companies, especially new food and beverage companies, must appeal to taste makers in the industry.

As any true child of the 80s knows, Gargamel is far from a friendly face. Bent on capturing Smurfs to turn them into gold, eat them for lunch, or just destroy them, Gargamel is enough to terrify any Smurf… and likely the 80’s child that still lives within many of us.

It thus goes without saying that, as a marketer, you don’t want to scare your audience away like Gargamel. Papa Smurf is a preferable role model (if you’re set on an 80s cartoon star as your social media analogy, like we are here).