5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
07.01.24
Panelists Anncy Rowe, Global CMO, StriVectin, Lauren Edelman, Global CMO, Victoria Beckham Beauty, Sochima Mbadugha, VP of Strategy & Business Ops, Topicals
New York City’s emerging beauty scene was buzzing last week following Uplink Expo New York 2024, the first fully cross-functional industry trade show connecting all key components in the emerging beauty and wellness space. Inclusive of 60+ exhibiting beauty brands, best-in-class suppliers exhibit, and a panel series where leading professional beauty entrepreneurs share key learnings in launching, growing, scaling brands, the event was a melting pot of creativity and ingenuity, showcasing the latest and greatest in the beauty world. It’s all about innovative products and rising trends that capture the attention of beauty enthusiasts everywhere.
With the 5W beauty team on hand to support clients and connect with industry leaders, we had the opportunity to absorb key insights and the latest trends in the beauty space. Read on for what we heard and saw!
Science is back and more crucial in a brand’s communication strategy than ever. Consumers have an amplified interest in science-backed, clinically tested, safe & effective solutions for skin. Mark Los Angeles was a notable exhibitor that offers plant-powered skincare with unique ingredients backed by clinicals plus impressive before and after photos, which is an imperative asset for brands to flex.
As clinically backed skincare brands continue to evolve and expand their offerings, it’s important to know how to keep your consumer “at your shelf,” especially when certain SKUs are discontinued. Anncy Rowe, Global CMO at StriVectin, was a key speaker on the “Marketing: Navigating The Maze, Avoiding the Money Pit” panel and shared the importance of product transparency with their loyalists. “At StriVectin we make sure the communication around the SKU that is on shelf (and not discontinued) is one that will deliver. We must ensure that communication is super clear as we never want to disappoint the consumer at the end of the day,” stated Rowe.
According to Spate, the search for “mineral sunscreen” has seen a 27.3% increase year-over-year and with a very high volume of 87.0K average monthly searches. This product category boom mirrored the offerings at Uplink, with Fré Skincare as a standout brand offering a universal SPF that provides weightless hydration without leaving an unwanted white cast. There needs to be a continued emphasis on the brands dedicated to skin health as a recent survey commissioned by Advanced Dermatology showed only about a third wear sunscreen year-round.
While ingestible beauty & wellness has been on the rise throughout the past decade, more and more brands are emerging with unique delivery systems as well as products that specific target the needs of the female body. Sisterly reimagined a multivitamin designed for women that offers 24 essential nutrients all in one simple sachet, while Biostrips is a woman-owned brand that removes most of the fillers generally found in gummies, pills and capsules by formulating their vitamins in strip form.
Minimalistic makeup is a growing movement emphasizing simplicity and a more natural look. Cosmetics brands are creating products designed to be effortless and versatile, including exhibitor Wonderblush which has essentials for eyes, lips and cheeks crafted with clean, cruelty free, vegan ingredients that are thoughtfully formulated. The brand is also committed to sustainability by prioritizing PCR plastics along with other recyclable materials.
SOURCES:
Three Florida Schools, One Coastal Corridor: What Our New Study RevealsAbout How AI Search Is Rewriting Discovery
The Florida Private School AI Study 2026 — our latest installment in the AI Visibility research...
Ulta Beauty World 2026: 4 Key Trends Shaping the Future of Beauty Brand Experiences
Ulta Beauty World 2026 is Ulta Beauty's annual brand summit and experiential retail event,...
Why Crisis PR and GEO Are Essential in Today’s AI-Driven Media Landscape
Artificial intelligence is rapidly changing how consumers discover, research, and evaluate brands,...