5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
08.21.25
Marketing technology and advertising technology sectors move at lightning speed, making industry events critical nexus points for relationship-building, product launches, and media coverage. PR professionals who master the art of event-based communications gain significant advantages in message amplification and industry influence. The most successful AdTech and Martech PR campaigns integrate a strategic mix of in-person conferences, virtual events, and targeted media outreach to build momentum throughout the year. Recent data shows that 73% of marketing leaders consider industry events essential to their PR and communications strategy.
PR Overview
The AdTech and Martech conference circuit offers multiple touchpoints for meaningful PR activations. Events like Programmatic I/O and the MarTech Conference attract thousands of decision-makers, journalists, and industry analysts. Smart PR teams start preparation 3-4 months before major events, mapping out announcement timing, scheduling media briefings, and developing compelling content angles.
Pre-event outreach should focus on securing coverage opportunities and building relationships with key journalists. Research shows that 65% of tech journalists prefer receiving pitches 2-3 weeks before major industry events. This lead time allows them to plan coverage and schedule interviews during the conference.
During events, successful PR teams create “news moments” through product launches, partnership announcements, and data releases. They also leverage speaking opportunities – research indicates that conference presentations generate 47% more media coverage than standard press releases.
Virtual events and webinars continue to play a vital role in AdTech and Martech PR strategies. These online formats provide opportunities to reach global audiences and generate valuable content for ongoing campaigns. According to recent studies, 82% of B2B marketers say virtual events produce qualified leads at a lower cost than in-person conferences.
When planning virtual events, focus on interactive elements that encourage audience participation. Live polling, Q&A sessions, and breakout rooms create engaging experiences that journalists and analysts want to cover. The key is providing unique insights and data points that become story hooks for media coverage.
Consider hosting intimate virtual roundtables with select journalists and industry experts. These focused discussions often yield deeper coverage and strengthen media relationships. Data shows that 71% of journalists value exclusive access to industry leaders and subject matter experts.
Industry events provide natural settings for connecting with journalists and influencers who cover AdTech and Martech. Research shows that 89% of technology journalists attend at least three major industry conferences annually to source stories and maintain relationships.
Create a targeted media list for each event, focusing on journalists who regularly cover relevant topics. Review their recent articles and social media activity to understand their interests and coverage angles. This preparation helps personalize outreach and increases response rates by up to 43%.
During events, arrange informal meetings over coffee or lunch rather than formal briefings. These relaxed settings often lead to more candid conversations and stronger relationships. Follow up within 48 hours with any promised information or introductions to maintain momentum.
Events generate multiple content opportunities that extend PR impact well beyond the actual conference dates. Speaking sessions, panel discussions, and live demonstrations can be repurposed into blog posts, social media content, and thought leadership articles.
Video content from events performs particularly well – studies show that event-based video generates 3x more engagement than standard corporate videos. Consider filming short executive interviews, product demos, and customer testimonials during conferences.
Create event-specific hashtags and social media campaigns to amplify reach. Data indicates that coordinated social media activity during industry events can increase brand mentions by up to 312% compared to normal periods.
Modern PR measurement requires sophisticated tracking of both quantitative and qualitative metrics. Key performance indicators should include media coverage volume, message pull-through, social media engagement, and lead generation attribution.
Use media monitoring tools to track coverage before, during, and after events. Analyze message alignment, spokesperson quotes, and the inclusion of key data points. Compare coverage quality and quantity against baseline periods to demonstrate event impact.
Social listening tools help measure share of voice and sentiment around event-related content. Track hashtag performance, engagement rates, and audience growth. These metrics provide concrete data points for proving PR campaign ROI.
The most effective AdTech and Martech PR campaigns treat events as strategic platforms for relationship building and message amplification. Success requires careful preparation, authentic relationship development, and consistent follow-through. Start by identifying your priority events for the year ahead. Map out key messages and content opportunities for each event. Then develop an integrated plan that maximizes both in-person and virtual formats. With proper execution, events become powerful drivers of PR success.
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