5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
10.21.25
Media attention makes or breaks new AI health tech ventures. The most brilliant medical innovations can fade into obscurity without strategic public relations, while less groundbreaking solutions sometimes capture headlines through masterful PR execution. After working with dozens of health tech founders, we’ve identified the key PR approaches that consistently drive results for new ventures in this space. This playbook draws from real successes and failures to outline exactly how emerging companies can build visibility, credibility and momentum through strategic communications.
PR Overview
The media gravitates toward narratives that connect technology to human impact. Rather than leading with technical capabilities, frame your innovation through the lens of patient outcomes, cost reduction, or access to care. For example, when Babylon Health launched their AI symptom checker, they focused PR messaging on democratizing primary care access rather than their machine learning architecture.
Your core story needs three elements: a clear problem statement, a differentiated solution, and proof points that validate your claims. Document specific examples of how your technology improves diagnosis, treatment or healthcare delivery. Gather testimonials from medical professionals and early users. These proof points transform abstract potential into concrete credibility.
Strategic timing amplifies PR impact. Plan your media outreach around key milestones like clinical study results, major partnerships, or funding rounds. Create a timeline mapping anticipated news moments across 6-12 months. This allows you to maintain steady visibility rather than lurching between long silences and rushed announcements.
Consider timing relative to industry events and news cycles. Launching adjacent to major health tech conferences can leverage existing media attention. However, avoid competing with major industry news that could overshadow your story. The goal is to find windows where journalists actively seek fresh perspectives but aren’t overwhelmed with competing priorities.
Different outlets serve different strategic purposes. Trade publications build credibility with potential partners and investors. Consumer health media drives awareness with patients and providers. Business press positions you for future funding rounds.
Start by identifying 3-5 priority media targets in each category. Study their recent health tech coverage to understand their interests and angles. Build relationships with key reporters before you need coverage. Share background insights and become a reliable source. When you have news to announce, you’ll have established connections rather than cold pitching.
Reporters want authoritative voices who can contextualize industry trends. Position your founders and technical leaders as go-to experts on relevant topics like AI ethics in healthcare, the future of diagnostics, or improving medical access.
Develop clear point-of-view content through blogs, social media and speaking opportunities. Focus on forward-looking insights rather than product promotion. When major industry news breaks, proactively offer expert commentary to reporters. This builds relationships while establishing your team’s credibility.
Health tech innovations face intense scrutiny around privacy, bias, and patient safety. Get ahead of these concerns by clearly communicating your ethical framework and safeguards. Detail your approach to data security, algorithmic transparency, and clinical validation.
Make your chief medical officer or ethics advisors available to media to discuss these topics. Share specific examples of how you test for and prevent potential biases. Position ethical AI development as a core value rather than a compliance checkbox.
Track both quantitative and qualitative PR metrics. Monitor coverage volume, message pull-through, spokesperson quotes, and downstream impact on web traffic and lead generation. Analyze which stories and angles generate the most engagement.
Survey sales teams to understand how media coverage influences customer conversations. Track changes in brand perception through social listening. Use these insights to refine your narrative and media strategy over time.
The path from unknown startup to trusted healthcare innovator requires sustained, strategic communications. Success demands more than sporadic press releases – it takes an integrated approach spanning owned, earned and paid media. Start with a strong narrative foundation, time your moments of visibility, build the right media relationships, and continuously measure and optimize your approach. Most importantly, remember that credibility in healthcare comes from consistently demonstrating both technological excellence and ethical leadership.
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