5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
10.17.21
Professionals striving for relevance in the world of public relations constantly need to stay up to date with all industry trends as well as current events – it’s practically in the job description.
The news cycle is now moving faster than ever before, mostly thanks to various digital platforms. Aside from regular news stories, a great way for public relations professionals to keep up with the happenings around them is to listen to podcasts that are relevant to the job. With podcasts, there’s the benefit of hearing other industry professionals sum up events and tactics in podcasts – and here are some of the best of them.
PR Overview
A podcast by Sara Hall and Stephen Waddington that brings together over 30 thinkers and doers while doing an inspiring study on the future of the world of public relations. It covers the business of public relations, social media, and marketing, while talking about what’s to come.
This is a podcast hosted by Kevin Hunt and Arik Hanson, and is perfect for anyone that doesn’t have a lot of time on their hands to go through all of the hottest issues in the PR industry. It’s a monthly podcast for anyone that’s trying to stay in the loop.
A weekly podcast that is hosted by Brooke Gladstone and Bob Garfield. The hosts talk about current issues each week and it’s a great way to hear professionals analyzing difficult topics. This podcast has been awarded a Peabody Award for its brave conversations.
Keeping up with the news cycle can be exhausting for anyone – even if they’re not a PR professional. That’s why this podcast, hosted by Shel Holtz, sums up the latest news and PR updates.
Hosted by Gini Dietrich, Joseph Thornley, and Martin Waxman, this is a weekly podcast that reviews provocative and controversial issues by interviewing guests, as well as featuring comments from their listeners.
This is an excellent podcast for any public relations professional that wants to listen to all of the industry news as well as the latest headlines. It’s a weekly podcast that features interviews, opinions, and stories that help professionals keep up with the industry action.
A podcast that emphasizes the importance of words and language, perfect for any PR professional that understands the importance of choosing the right words for telling a story. It’s by the BBC and it explores the world of words as well as the way we use them, perfect for inspiration.
For anyone that’s recently landed a job in PR, this podcast explores the world of public relations. It provides the audience with advice, tips and information on building a career in PR.
This podcast is hosted by Arun Sudhaman and delves into insight from all ends of the global public relations industry. It features weekly analysis and interviews, as well as in-depth conversations.
Finally, a podcast from the New York Times, which is short and sweet, released during the workweek, talking about the biggest headlines each week. It only takes 20 minutes out of the day and it’s a perfect way to keep up with a crazy news cycle.
One of the main goals of public relations is branding, and a great opportunity for brands to connect with audiences and get potential customers’ trust is through podcasts. Another goal of PR is to strengthen relationships with the existing customers and create brand advocacy with that dedicated audience.
While many people think that TV is the best platform for reaching both of those PR goals, with the evolution of media, podcasting has quickly taken over TV’s spot as the medium of choice for brands looking to tell their stories.
That’s because podcasts allow many opportunities to connect with the target audience, and that audience is constantly growing these days.
Usually, podcast interviews tend to last anywhere between 15 and 60 minutes, which offers the brand more than enough time to tell a long and captivating story. Meanwhile, the interview segments on TV are generally about 3 minutes long, giving businesses enough time to leave the audience with a fact, a quick tip, or to demonstrate thought leadership in only a few sentences.
This is precisely the great advantage of podcasts because businesses that guest on them have a lot more time to share information about the company with the audience and make a far stronger connection, generating a higher-quality relationship with the audience.
Furthermore, the reach of even a single podcast can be much bigger than the reach of TV audiences, as 57 million Americans prefer listening to podcasts every month, and that number continues to grow.
A single, fairly popular podcast can reach millions of listeners every single month. With episodes released every week, or even every day, there is the potential to reach hundreds of thousands of people. TV, especially local stations, that range between 1,000 and 15,000 viewers, there is far less potential to reach that number of people.
The guests on podcasts tend to share a lot more valuable information about their business or their industry in general, which is another benefit to podcasts for public relations. Not only can a business reach a lot of people by being interviewed on a podcast, but they can share plenty of details about the business with the listeners too.
Podcasts are also a great way for PR professionals to gain a lot more exposure and learn from other professionals in the industry. Due to the popularity of podcasts, countless ones focus on the public relations industry, with guests talking about anything from how they started working in public relations, interesting facts, and even valuable insights that other PR professionals can use and take advantage of.
Finally, podcasts are also a great way to stay on top of all the latest trends and updates, whether within the PR industry or any other, as it’s become a great new frontier in digital media and communications.
A podcast, especially one that’s well-executed, is an excellent tool for businesses looking to get press coverage and grow the brand’s public profile. We’re living in a time when everyone already knows the value of a good podcast and its ability to cultivate a target audience of potential customers. This media type is increasingly popular and is beginning to get a much bigger share in content consumption with audiences.
According to a recent survey from The New York Times, nearly 20% of people over 55 have taken up podcasts, and about 40% of people between the ages 12 and 24 are listening to podcasts. Unfortunately, many organizations are still overlooking the power that a podcast can have when looking for ways to drive earned media.
The first thing that a successful podcast needs to have is a very narrowly focused niche. The audience should immediately know what the show is about and what the people listening can get out of that podcast.
Another essential is strong guest speakers, which is relatively easy to achieve, even when looking for high-profile guests. There are plenty of well-known people in every niche by now, and reaching out to them these days is easy.
The podcast should be edited by a professional, who will make sure the sound quality is high, and the flow of the entire show is seamless. Finally, professionally-designed graphics to share the episode promo or the cover photo is another must for a good podcast.
When attempting to drive earned media with a podcast, this is the most important aspect. One of the main reasons a business is creating a podcast with very high production values and notable guests is to make news stories. This will, in turn, create a domino effect once the stories get picked up with the media outlets.
After every interview, it’s important to go through the episode and identify potential thought-provoking or even controversial insights and quotes that can then be created into press pitches.
The best way to get newsworthy information on a podcast is to shape all of the questions around events or topics that fall in the middle of current newsworthy stories and relate those stories to the guest’s expertise.
To get the most coverage from each episode, the podcast should be distributed in different formats and on different platforms. One option would be to create video recordings of each episode, which has recently become a gold standard because it provides many opportunities to promote the show on different platforms.
Between the entire show being promoted on YouTube and interesting clips on other social media platforms like Instagram or Twitter, it’s the best way to promote a podcast on every available platform.
Another way to add value to a podcast is to publish a transcription – either the entire episode or a short segment, with a link to the entire show on the podcast’s or company’s website to get more people interested in it.
Over the last few years, the number of people who have consumed content through podcasts has increased steadily . These listeners are also known to be loyal, as research has shown that up to 80% of them listen to most of every podcast episode they download, and listen to on average about seven shows each week. That means companies should be utilizing this medium as an effective way to target audiences and improve their marketing efforts
Unfortunately, most podcasting platforms still don’t have all of the necessary analytics and measurements features that companies need to learn how well their content is performing. However there are plenty of other powerful tools available online that can help track the performance of a podcast.
This podcast analytics tool offers its users advanced analytics that will help companies track and monitor their progress. With Transistor, companies can also share insights with their marketing teams and use those numbers to attract even more advertisers. Some of the features that Transistor offers include checking the average number of downloads per podcast episode, analyzing listener trends, listing podcast episodes by popularity, and even accessing popular podcast directories.
The tool also helps users host an unlimited number of podcast shows along with live customer support and a customizable website for podcasts. Additionally, the podcast can also be embedded into the company’s website with Transistor’s user-friendly platform.
Another great podcast tool is Blubrry, which gives users advanced media statistics on podcasts, which can help podcasters gain a better understanding of their audience. With this tool, companies can discover more details about their listeners, when they’re listening to the podcast episode, which device and platform they’re using to listen, and a lot more.
The tool is also optimized for WordPress and gives users advanced podcast analytics along with unlimited bandwidth. It’s really easy to use and has great customer support, and Blubrry also provides free media migration.
This powerful analytic tool gives its users a very in-depth analysis of many podcast trends as well as an audience analysis. It also allows users to evaluate the gathered data and download it to analyze it further. With Podbean, users can see where the podcast audience comes from, which helps in better targeting the audience and attracting more advertisers. Targeting the audience also helps in building a community of podcast listeners all over the world, and helps companies make more innovative business decisions overall.
This is a great podcasting platform for beginners who aren’t too familiar with all the different advantages that come with podcasting. Castos provides users with analytics as well as allows them to record long episodes, launch new shows, and test different podcast styles. The platform also allows users to integrate the podcast with the company’s WordPress website and provides automated transcripts, and can republish audio automatically to YouTube
It’s really simple to use, making it another reason why it’s a great beginner option. It gives users a personalized website specifically for the podcast, and there’s unlimited bandwidth.
Are you looking to be featured on industry leading podcast’s? Contact 5W today to learn how we can help get you on the top podcast’s!
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