5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
06.23.23 TikTok, the popular social media app for video-sharing, has long been dominated by beauty and makeup content. However, recently, the hair niche has been gaining momentum with the emergence of #HairTok. This hashtag has taken the beauty space on TikTok by storm, accumulating over 6 billion views and an endless stream of video content. Big brands are capitalizing on this trend and partnering with influential figures within the #HairTok community. In particular, newer brands are turning to TikTok as a platform to establish themselves. Similar to beauty influencers, #HairTok influencers are coming from diverse backgrounds. Some are seasoned hairstylists that are looking to expand their platforms, while others are enthusiasts of hair care eager to share tips or tricks with a wider audience.
Tutorials for curly hair are a popular facet with #HairTok, and Faith Chappelle (@faithchappelle) is an emerging influencer in this space. She has been steadily growing her Hairtok follower base by sharing videos that demonstrate how she manages to maintain her curls. She showcases her preferred hair products and explores various styling techniques. While she primarily focuses on her curls, one of her most popular videos, with over 2 million views, features her using the bestselling hot air brush from Revlon. Chappelle collaborates with a number of hair care brands. Those include Shea Moisture, Pattern Beauty, Tgin, Coco & Eve, K18, Olaplex, and Matrix.
Clayton Hawkins (@itsclaytonhawkins) has established himself as the go-to hairstylist for celebrities. He’s worked with renowned personalities such as Elizabeth Olsen, Dove Cameron, and Olivia Rodrigo. However, he has also made a name for himself on the platform, attracting an increasing following of over 60,000. Hawkins’ TikTok videos blend popular hair tutorials paired with comedic elements, often showcasing his vibrant collection of wigs. Recently, he has been creating Y2K and ’90s-inspired TikTok hair videos. He’s also been featuring tools and styles reminiscent of those eras.
CaLynna Sorrells (@curlycalynna) is another up-and-coming influencer in the #HairTok community, with a focus on curly natural hair. Although she has a smaller number of followers of over 20,000 on the platform, a lot of the videos have garnered hundreds and millions of views due to her thorough step-by-step tutorials. Sorrells’ content adds an educational element to the regular types of hair tutorials. She explores specific topics such as smoothing versus brushing when looking to style curls or the distinction between moisturization and hydration.
The hair blogger Nerija (@nerija) has amassed a TikTok following of approximately 140,000 making tutorials centered around specific issues with hair care. She addresses topics such as the use of silicones on hair, tips for avoiding hair breakage, and reducing hair brushing. Nerija’s content blends traditional hair type tutorials with the popular beauty ASMR trend. And she’s often showcasing her long, silky hair.
The certified trichologist Afsennah (@afsennah) has gained over 750,000 followers on TikTok. That’s due to videos that exhibit her healthy, lustrous hair and provide a wealth of tutorials. Specializing in growing hair, she shares recipes for natural remedies. She also has tips for preventing breakage along with tutorials on proper hair-washing techniques. Additionally, Afsennah offers nutritional advice aimed at promoting hair growth.
Elissa Kincade (@elissakincade) has been increasing her following within the #HairTok niche. Her tutorials cover various topics. Those include how people can use hair rollers, hair oil application techniques, and methods for protecting hair overnight. Meanwhile, her consistent hair-related videos, especially those focusing on claw clip hairstyles, have resonated with her almost 150,000 TikTok followers. The videos she’s created on hair loss have garnered significant attention. Kincade documents her personal journey with her hair loss and shares the steps she has taken to promote regrowth. Brands such as Beachwaver Co., Design Me Hair, and Nutrafol have taken notice of her influence and collaborated with her.
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