The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. Others may not. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Of course this will affect consumer PR campaigns as well.

Of those polled, 87% of respondents to a recent survey by software solutions company, Shekel, already said they prefer to shop at stores that have touchless or some kind of self-checkout. This was attributed directly to the pandemic.

When marketing a Luxury Brand – there are three main elements that are shared between all of the great Luxury PR and marketing Campaigns over the years.

The three main elements that you must focus on when promoting a luxury product or a luxury brand are: Exclusivity, History and Expertise.

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns.

There are several different metrics brand managers, digital PR pros, and marketing reps can use to measure the performance of a digital marketing campaign. Here are five that, collectively, give brands a clear understanding of the impact of their digital marketing efforts.

Anyone that has spent any time following the news would certainly know by now that apologies are fairly commonplace these days. Whether someone’s apologizing for an honest mistake of an action that they didn’t think through, or their emotions got the better of them during a stressful situation, there has been no shortage of apologies. But there have also been cases where the wrong type of ‘sorry’ has ended up turning a bad situation worse. This means that the apology in question wasn’t effective and has then created a PR nightmare.

However, there are a few steps to take – here are some suggestions:

Marketing is a data-driven industry, especially today with the increase in the use of social media platforms and the continued advancement of analytics available for marketing campaigns. But how does a brand leverage this data to its advantage? What data is necessary to compile and analyze? The answer will be different for each brand, but the general best practices for marketing analytics should still be followed.

Data matters, but not if it’s gathered and analyzed inappropriately. In fact, it’s easy to get overwhelmed when logging in to an analytics dashboard and seeing the swarm of numbers on the screen. Where does a marketing coordinator even begin to break all of this information down?