Compared to other sales promotion techniques, product sampling has a lasting impact. Giving away freebies to customers is an effective way of promoting a product. Reactions of customers to free samples can also become components of ads.

Although the campaign ran into the controversy of cultural imperialism, Burger King’s “Whopper Virgins’ had its own degree of success.

These days, there are still a number of people who don’t really understand how big the video game industry really is.

Generally, about ten game titles make just as much if not more than Hollywood’s biggest hit movie each year. Just in the last year, the gaming industry’s revenue reached over $150 billion.

For a lot of people, how food is presented is as important as how it tastes. With people navigating unique challenges during COVID -19, eating habits underwent a transformation of sorts

There has been a move towards health management. People are being experimental in the kitchen, baking more frequently, going meat-free, and looking up immunity-boosting diets.

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. With just the press of a button, they’re able to both access and share information. One such useful tool from tech that can greatly benefit PR and marketing campaigns is the QR code.

Quick Response (QR) Codes are read and understood by smartphones, so many marketers have been using this tool in magazines, websites, billboards or other marketing material, as a way to provide customers with more information about the company’s products or services at the press of a button.

One of the most important things that marketers can do is to develop a clear understanding of the company’s target audience because this information is what established all the other elements of a social media marketing strategy.

Defining a target audience means identifying and understanding the company’s niche, and then dominating that part of the market. Marketers do this through audience research, and with it, they’re able to create relevant and insightful content, ads, and messaging. All of that leads to higher conversion rates, as well as improved social media return on investment (ROI).

Micromarketing is an advertising approach that targets niche audiences in the market – in other words, through micromarketing, companies can directly market their products or services to a highly targeted consumer group.

To utilize the various micromarketing strategies, the business first has to define the target audience in great detail. This means the audience is defined according to a very particular quality, such as age, gender, location, job position, or other qualities that the business deems as essential.

Until recently, trendspotting was a hobby relegated to collecting examples of stories behind data or math patterns. This gave rise to such things like counting bad words used in movies for an Oscar-winning vocabulary or determining which canine species had the best smelling abilities. For today’s marketers, it’s figuring out what the next big consumer trend will be. Is it Bernie Sanders’ mittens or something else yet unveiled?

The reasons for being able to anticipate the next big trend are obvious. Whomever gets ahead of the wave will reap tons of success as well as revenue if it happens to fall within the purview of their brand. Determining if something will be a passing fad or a trend can be difficult so deciding whether to pursue or invest in it can feel like a gamble.

If the pandemic was a blessing to anyone, the digital industry can certainly give thanks for that. COVID-19 drove millions more people to digital platforms, and marketers who were quick to adapt have seen much success. Yet one area that was poised to advance but wallowing in low customer dissatisfaction even before the pandemic is the mortgage industry.

A 2019 J.D. Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service. As a result of the latter, 70% told Powers they also had no trust in their providers.