The days of hiding in the shadows are over for the modern day celebrity. In order to stay relevant and gain continued popularity these Hollywood stars need to perform to a daily off-screenjuggling act. Between raising children,entertainment careers, appearances and more – to say that a Hollywood celebrity mother’s life is hectic is an understatement!

@DrewBarrymore –Business Mom

Although the term “public relations” means different things to different people, the general definition incorporates the idea of a company’s effort to maintain a favorable, positive public image that helps facilitate its continual growth and expansion. Public relations is important within every field, and it is particularly significant in the world of fitness given that people who operate within this sector rely on the development and maintenance of positive relationships with clients to facilitate sales and growth. If you represent a fitness brand and are attempting to take your business from good to great, the following fitness brand public relations strategies can be of great use to you:

One of the best ways to maintain a positive relationship with the public is through the use of social media. More and more people are using social media channels like Facebook and Twitter every day, and fitness brand managers should recognize and respond to this reality. You can easily set up accounts with major social media platforms and manage them yourself. Or, if you don’t have time or social media skills, 5W can take care of that for you.

Sometimes, when sending out public relations messages, it can be the basic things that trip you up. There you are, creating excellent public relations messages, following press protocols … then waiting and waiting and waiting. For nothing. But, it may not be the actual content of the message that is keeping your PR from being received and published.

Ronn Torossian reminds you to make sure you have taken care of these simple fixes before worrying that your messaging might be off.

It goes without saying that good writing skills will always play a critical role in any society, although lately there has been a drastic decline in this field. Students who are graduating as Valedictorian of their class today do not possess the same keen grammar skills as in the past. Today, one can even pick up the local newspaper and find numerous grammatical errors. Details matter, that’s why a public relations firm can handle these fine details.

Once upon a time, the newspaper was like a dictionary – with seemingly zero errors and the picture of proper use of grammar. Today’s magazines are no better either, spelling and grammar issues frequently slip through the cracks and make it to print. As an added blow to the age-old arte of writing, it was recently announced the cursive, will no longer be taught because it lacks useful purpose in society. But also, students of today’s generation can’t read it.

January has been quite a month for Seahawks defensive back Richard Sherman. Stuck at the center of a swirling media storm after his bizarre postgame interview, after the ‘Hawks beat the 49ers in the NFC Championship, Sherman has transformed that attention into a brand boosting PR win. Sure, a lot of people who really couldn’t care less think he’s a blowhard, but legions of football fans love the guy they hadn’t heard of just a few weeks ago. The proof is in the numbers.

A few benchmarks that can help tell the story of Sherman’s PR blitz in real numbers:

It was supposed to be just another innocently fun episode in the life and times of the cute little GEICO pig, the happy hog who reps the lighter side of the “save you money” insurance. Ronn Torossian 5WPR has written before about how the pig was a solid PR move by GEICO to present another aspect of its product. However, not everyone is happy about what the little ham has been up to lately.

In a recent ad, Maxwell the Pig sits in a car at lookout point, presumably with a date (he’s been on several). The car is broken down and he’s searching for a tow truck using the (hey!) GEICO road assistance app. Pretty nifty, right?

It is far from earth shattering news that a client placement on Oprah.com is a big deal says 5WPR CEO and Founder . Along with a few other media outlets, Oprah’s website is in exclusive company — the “holy grail” for food & beverage, beauty, and products from other industries that appeal to her target market. Last week, our Consumer team at 5W was fortunate enough to see the results of weeks and months of hard work pitching the top tier magazine and website, and placed our client Groupe SEB’s T-Fal ActiFry, in Oprah’s Favorite Things 2013 holiday product recommendations. While this feature is nothing out of the ordinary for teams in all practice areas at 5W, there are a number of things to be gleaned from this media placement:

The Power of Oprah. According to Compete.com site analytics, Oprah.com received approximately 1.8 million unique web visitors in September, the last month of full rankings. In PR and media circles, that is considered to be a big number.  Does that mean that 1.8 million people will read that article? Of course not, but it does mean that our client was placed in front of a lot of eyeballs. Additionally, in a true testament to the ActiFry’s quality, Oprah actually posted a photo of herself holding the product back in February with the status update: “This machine ..T-Fal actifry has changed my life. And they’re not paying me to say it.” Do you know how many people liked it? Around 29,000. Talk about a major celebrity endorser. Speaking of social

In the wake of this summer’s National Security Agency (NSA) public relations debacle surrounding Edward Snowden revealing operational details of mass surveillance, the American public is quite wary of how, and with whom, their private information is shared.

Following last week’s LinkedIn Intro announcement, security and technology researchers have responded with skepticism and criticism regarding the technology which allows for e-mail account synchronization with LinkedIn profiles in order to tell the recipient more (or less) about the sender. In short, the application allows for a sort of LinkedIn verification, showing mutual connections and other information about the sender with the goal of becoming a more personal, less spam-like exchange.