International Women’s Day is an annual, global, celebration to honor women’s social, economic, cultural and political achievements. Companies can leverage the day to promote inclusivity and offer empowering products. Beauty brands in particular should focus on promoting self-care, confidence and empowerment.

Beauty brands can honor International Women’s Day 2023 with diverse campaigns that feature a range of ages, races, and body types. Doing so will help combat negative beauty standards and promote inclusivity. It also shows women that their worth isn’t determined by an arbitrary ideal, but rather by their individuality. 

At 5WPR, we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. We are known for needle-moving public relations programs, a novel approach, and innovative people who deliver measurable, game-changing results.

We’ve received recognition before, but receiving a new award never gets old. We are thrilled to announce that according to Clutch’s research, we are listed as a leader in the public relations industry and one of the top global companies. For context, Clutch is an established B2B reviews platform that helps firms connect with solution providers to improve effectiveness and increase productivity.

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. Between creating contests that will grab the attention of the target audience and carefully crafting each piece of content the company shares on its social media accounts, there are plenty of strategies that are beneficial for businesses.

The best way for companies to grab the attention of the target audience is through contests because they’re able to increase the digital visibility of the business, as well as its engagement, and in many cases, even the number of followers that a company has on its account. There are plenty of different social contest tools that companies can use to create sweepstakes or giveaways, however, it’s important for companies to remember that the key to executing a successful contest is for the company to provide the participants with something that has a lot of value for them. That means the company has to figure out what’s going to be irresistible for the target audience so that a lot of people are going to be willing to participate in the contest. To run a successful contest on social media platforms companies have to start by defining the goals of the contest, and deciding which social media platform will be used to host the contest. Then, it’s time to set the deadline for when the contest will end, as well as when the winner of the contest is going to be receiving the prize, and then create and promote that contest. To get the best possible results, companies should aim to have the target audience do a bit of work, such as sharing the contest on their own social media accounts or completing similar types of tasks, such as following the company on different platforms, and more.

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis. Mistakes in corporate social responsibility strategies can end up damaging or completely destroying the reputation of a business, which is why it’s important for companies to plan and implement their strategies the right way.

Corporate social responsibility strategy is the accountability that companies need to have to minimize the negative effects that they have on the overall environment and how the company can positively contribute to the overall society. It is simply the way that a company can hold itself accountable and responsible to both itself and its customers, as well as the general public. These days, a lot of consumers have started putting a lot of importance on social responsibility, and have shown that they are willing to do business with, and support companies that care about sustainability and social issues. As social responsibility continues to increase in importance for people all over the world, the effect that it’s going to have on corporate social responsibility and companies is going to continue to grow. Corporate social responsibility has the purpose of improving the corporate reputation of a company and increasing its value as a brand. However, beyond the financial benefits that companies can get from investing in a solid corporate social responsibility strategy, businesses can take specific actions that are aligned with the interest of their consumers, their communities, as well as the world in general. This is a great way for companies to give back to their communities and customers that have supported the business in the past.

In the last couple of years, more and more companies have started integrating audio content into their marketing and public relations, as well as their overall communication strategies, to leverage all of the benefits and opportunities that they can get from this type of content. Whether it’s by partnering with various influential voices in their market, or through paid or owned communication channels, audio content has been on the rise, especially since the pandemic first began back in 2020. Since then, aside from the rise of audio content in the form of podcasts, a number of other platforms have experimented with audio-based content. We all remember the rapid rise (and subsequent fall) of Clubhouse, or the more recent Twitter Spaces. Though products and platforms in the audio space will continue to iterate, one thing is clear: companies that haven’t been investing in audio content should be doing so as soon as possible if they’re looking to reach their target audiences in an effective way.

As previously mentioned, one of the most popular forms of audio content in the last few years has been podcasts, and the most important thing that companies have to keep in mind before starting their own is the fact that the content that’s being shared via podcast is episodic. No matter what the release schedule of a podcast is going to be, companies have to commit to the content beforehand and create a regular schedule for creating and releasing the content via a podcasting platform. If a company doesn’t have the time or the resources that it needs to invest in creating one of its own, it doesn’t have to. After all, there are plenty of podcasts available across many platforms these days, and companies can always appear as guests on other relevant podcasts.

Many companies prefer to promote themselves on platforms such as Instagram or even TikTok as of late, however, that’s not always the best possible choice as the right choice is going to be whichever platform the audience that the company is trying to target prefers to use. That’s why plenty of companies should actually be promoting themselves and connecting with their audiences on platforms such as Facebook or Pinterest instead.

Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers. A lot of people also have trouble distinguishing between the fact that Pinterest is supposed to be a visual search engine that people can use, however, a lot of people tend to use it as specifically a social media platform, or specifically a search engine. Nevertheless, Pinterest allows companies to generate a lot of website traffic, and increase their sales, as well as their authority and credibility in the market. That means if a company has any sort of audience that prefers to use Pinterest, and it’s not taking advantage of the platform, that business is missing out on a lot. To get started with the platform as part of a promotional strategy, companies will first have to create a business account on the platform and enable rich pins. This will allow companies to create boards and content that’s going to grab the attention of the target audience, and even expand the audience that the company is trying to reach, while also engaging with people directly on the platform. By adding an automation tool specifically for Pinterest, and utilizing the right keywords, companies will be able to grow their followers on Pinterest, which will, in turn, generate a lot more website traffic, and position the company as an industry leader, which is going to generate a lot more sales.

With pets over the world, pet brands really have to work hard if they want to stand out from the crowd, as they have to compete with each other and the countless similar products from other brands.

That’s why pet PR campaigns have to be developed with an authentic emotional connection that’s going to grab the target audience’s attention and break through the noise.

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. It takes extensive research and analysis to have a grasp of how consumer behavior works. Here at 5WPR, we specialize in creating cutting-edge programs that engage with businesses, issues, and ideas. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing.

We help our clients through carefully crafted solutions. Throughout the years, we’ve allowed their brands to prepare for the biggest influences in the market, understanding current consumer reasoning, and staying up to date with all other factors that may play crucial roles.