Every few years, there is a new generation that comes of age with a similar belief to the one that came before – that no one is able to understand them, and this is true as each of these generations is different because of the time in which each one grows up.

Currently, this is the case for the most digitally connected generation that has ever existed, the members of Gen Z, who are struggling to find brands and corporations that connect with the generation’s values and beliefs.

Many reports, especially since the start of the pandemic, have called attention to the rise of consumer dependence on social media which is also good news for B2B (business to business) marketers. But that’s just the start. Despite the optimism, that’s just the start of any strategy in leveraging the popularity of social media for B2B firms. What’s trending?

LinkedIn continues to be the favorite source for B2B leads. Linked in reported that 80% of marketing leads come from their platform and the platform said it appears that the trend will continue.

At the beginning of March, the world got to see an exclusive conversation between Oprah Winfrey, Prince Harry, and Meghan Markle – an interview that quickly saturated conversations across all social media platforms. Whether marketers have any particular opinions on the event or not, there is plenty to learn from the entire situation, as it can help plenty of companies if they ever face their own PR crisis.

There are several key lessons that marketers could take away from the interview and apply to their own businesses in the future.

The quote “Life will never be the same…” by children’s author, Nancy Tillman pretty much sums up today’s marketing environment since the pandemic. It also strongly suggests that customer outreach is more important than ever, even for B2B marketers.

As old-timers would often lament about times being different then, so, too, has COVID-19 caused marketers to reflect about the past and reassess today’s marketplace. Where prospective clients once filled sales funnels, many marketers are now seeking other ways to attract new customers.

There have been countless articles written about how to market to boomers, millennials, Gen X, Y, and Z but Gen-N? That’s the label coined recently by Brian Solis of CMO Network to identify consumers driven to digital platforms because of the pandemic. Why should it matter?

An analysis of Commerce Department data by research firm McKinsey earlier this year revealed that e-commerce for the first quarter of 2020 grew more in those three months than in the past ten years.

Unlike the hotly contested presidential race, there’s pretty much universal agreement that everyone will be glad to see 2020 end.

However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data.

Craftsmen with weak magnets know that to remagnetize them, they need to connect them to a strong magnet. Marketers who flocked to content upgrades soon discovered that it turned off a lot of consumers because everyone was using it. The question they faced was similar – do we remagnetize and, if so, how?

Many marketers still rely on three major lead magnets. The first is an offer of a free eBook. Once valuable, they’re more like blogs today and have fallen largely out of favor.

Variations of this old saying have been used for more than two centuries by writers and speakers and more recently by musicians like Van Halen, the Grateful Dead, Aerosmith, and Rascal Flatts.

Its most agreed to connotation is one of escalation since a shove is more aggressive than a push. So, when it comes to the web, push and particularly web push notifications are on familiar ground.