March is Women’s History Month, and to celebrate, businesses are recognizing the women who make them successful, and taking the opportunity to bring awareness to the issues women still face daily, both inside and outside of the workplace.

5WPR is celebrating Women’s History Month internally, by thanking our female employees for everything they do, and externally, by highlighting female founded startups that are making an impact.

Every brand should have a story, and every customer of that brand should connect that product or service with that story. Without a story, consumers are left to buy on price or convenience, benefits that are easily beaten in tight markets that often will not allow new players to get a foothold in a crowded market.

But what if that newcomer had a compelling story? Something that connected with the target market in a way they couldn’t get out of their minds? Something alive with energy and excitement, a solution delivered in the way most people remember best: through a story.

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. 

In appreciation of the impact SEO ranking can deliver, closer attention will be paid to Google’s My Business Listing by many of the survey respondents. Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches.