5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
05.20.25
5WPR recently had the opportunity to attend VISION25, a major event hosted by our client WorkForce Software, following their recent acquisition by ADP. The gathering brought together thought leaders and industry experts to highlight how the partnership between these companies is creating new value in the evolving world of HR Tech.
5W’s Corporate Communications and Technology PR teams are always eager to explore how innovation shapes the employee experience and how businesses can better communicate these shifts both internally and externally.
Unlocking Value Through Integration
One of the main themes of the event was the increased value that WorkForce Software and ADP are delivering through integrated solutions. With WorkForce Software now part of ADP, customers can expect greater integration in workforce management tools and services that support today’s complex, global employment models.
This is especially important for companies managing a high volume of deskless or frontline workers, who often require mobile-first, real-time solutions to stay connected and productive. These employees, frequently overlooked in digital transformation strategies, are being prioritized by WorkForce Software in product development and design.
Manufacturing Roundtable: Tech Adoption in the Field
A key session during the event was the industry roundtable for the manufacturing sector, hosted by HR Path. This conversation focused on how businesses are encouraging technology adoption among field-based and non-tech-savvy employees. Attendees discussed the importance of intuitive user interfaces and smart communications tools that reduce friction in day-to-day workflows.
Best practices were shared on how to use WorkForce Software to tackle challenges such as labor shortages, complex scheduling needs, and compliance requirements. Leaders from the manufacturing space emphasized that workforce technology must be accessible to all ”workforces within the workforce”, not just office-based teams, if companies want to remain competitive.
AI Innovation and the Future of HR Tech
One of the most forward-looking discussions came during the main stage product innovation session, led by Nicole Neumarker, Chief Operating Officer at WorkForce Software. Neumarker presented cutting-edge use cases for artificial intelligence within the HR Tech space.
She provided a glimpse at innovative solutions such as AI-powered chat tools that allow employees to clock in and out using natural language, highlighting a shift toward smarter, more seamless workforce interactions. These innovations are reshaping how frontline and shift-based workers engage with company systems, improving both efficiency and job satisfaction.
Nicole Neumarker, Chief Operating Officer at WorkForce Software, takes the Mainstage to introduce the product team and priorities for 2025 into 2026.
A PR Perspective on Employee-Focused Innovation
From a PR and Tech Marketing standpoint, these advancements represent an opportunity to tell the story of how modern organizations invest in their people. The renewed focus on deskless workers speaks to a broader industry trend: designing technology not just for users in leadership or back-office roles, but for the real-world users in the field or on the front lines, who keep operations running day-to-day.
These are the kinds of narratives that build brand trust, employee loyalty, and customer confidence, particularly when supported by thoughtful Digital PR strategies and integrated communications planning.
Sandra Moran, Chief Marketing & Customer Experience Officer at WorkForce Software, Nicole Neumarker, Chief Operating Officer at WorkForce Software, and Jeff Moses, CEO at WorkForce Software, on the Mainstage.
Looking Ahead
With WorkForce Software and ADP leading the way, we’re seeing a strong push toward more human-centric, tech-enabled workforce tools that are built to scale across complex global environments. It’s a pivotal time for the future of work, and we’re proud to support clients who are innovating with purpose.
5WPR will continue to stay at the forefront of these conversations, helping brands in HR Tech and beyond translate technical advancements into meaningful engagement.
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