5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
09.16.14
Countless articles have been written on the importance of sites like Twitter and Facebook to bring customers to your business, but one of the most often neglected is also one of the highest trafficked website on the Internet. Pinterest is growing by the day and drives more traffic than staples like Google+, Twitter, LinkedIn, and Reddit manage combined. With numbers that top many of the traditional social media sites, if your company doesn’t have a Pinterest page, you are missing out on a massive opportunity.
PR Overview
Unlike Twitter or even Facebook and Google+, Pinterest is driven by pictures. People will share the content you create if it is visually interesting, and that also means making your pictures large and high quality. Small icons will not cut it on Pinterest. The more attention your images receive, the more likely they will be shared by others.
Yes, Pinterest is a visual site, but your photos should have some context to the business you are promoting. In some way or another, they should make it clear to other Pinterest users that this image came from that company or is in some way related to it. Not unlike public relations in the form of press releases, if there is no mention of the business, then your work has done little to promote it to the public.
Pinterest is different from most other social media sites, so you must treat it differently than other sites. Unlike the scrolling dash of Facebook, Pinterest contains rows of images or groupingsinto separate boards, and you want to be sure they appear on your page how and in what order you want them. You should also be sure to include a “Pin It” button on your images to ensure they can be easily shared throughout the site.
Facebook and Google aren’t the only companies with a focus on location. Pinterest allows its users the option to set up special community boards. On these special boards, you can promote local events, activities or groups. By showing a company’s ties to the local area, you will draw in potential customers that live near the business’s physical location.
You can also use Pinterest to make connections to other businesses in the area, such as the staff’s favorite restaurant around the corner or the dry cleaner that takes care of their professional attire. This works much the same way that promoting local events does to bring in nearby customers, but it also engenders the company to other businesses in your area and potential reciprocal recommendations.
Of course, you want to get attention for the brand and business, but don’t be afraid to pin images that are related to the business but not part of it. For example, a computer repair company’s board could include posts relating to technology trends or a bakery could include party or wedding photos or tips. These related posts may bring customers in to the board where they can see the work that the business does.
It seems like this one should be the most obvious of all of the tips, but it is a tip that is easily overlooked. Keep the company’s account active and make it a two-way street with the people that visit their Pinterest board. Remember that Pinterest, like all social media, is a different kind of platform, and traditional public relations methods don’t always translate well. Before you post anything, be sure it is something you would want to read or see if you knew nothing about the company and weren’t invested in it. Try to “mingle” like you would at a dinner party rather than behind a podium giving a presentation.
Using Pinterest as a public relations tool is not difficult as long as you recognize it for the unique medium it is. Be active and engaging, keep your posts visually appealing, and you will find word of mouth (as well as your number of re-pins) growing.
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