5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
07.13.16
Social media has experienced explosive growth over the past few years. As of July 2015, there are 2.3 billion active social media users. With 1 million new mobile users joining social networks every day, it’s hard to ignore the boom and impact of people-based media.
PR Overview
Due to the widespread adoption of mobile smart devices and the increase in the number of businesses that offer Wi-Fi hotspots at their brick and mortar stores and other public locations, consumers are now more digitally connected than ever before.
Today’s smart marketers realize the value of social networking and the opportunities presented by increased mobile connectivity. Rather than marketing to people using traditional and digital media methods, marketers who are ahead of the curve are turning to social advertising to increase brand visibility and connect with consumers.
With more people of all ages using social media daily, marketers who have a strong social advertising strategy can leverage platforms like Facebook, Twitter, Instagram, Pinterest and others to convert consumers into loyal brand followers. Along with the increasing number of consumers who use mobile phones to browse the web, make purchases, comment, like, and share videos with their fans and followers on established and emerging social platforms, brands that want to stay relevant and engage audiences must adapt.
To meet the demands and expectations of always-on consumers, marketers have to learn how to become socially embedded in the conversations happening around their brands.
With nearly 40% of businesses planning to spend over one-fifth of their total advertising budgets on social media in 2015, (a 13% increase from 2014), more and more brands are integrating social advertising into their overall marketing strategy to engage audiences where they are most active: social media.
From raising brand awareness to increasing sales to converting consumers into loyal brand advocates, social advertising has incredible potential for businesses because it gives them the ability to find their target audience and craft relevant messaging that appeals to their wants and needs.
Additionally, unlike traditional digital advertising methods like SEO and paid banner ads, social ads don’t require huge budgets and can offer a significant return on investment (ROI), making it an ideal option for small businesses.
However, not only does social advertising allow small business to spend less on ads, but it also allows them to set specific targeting parameters and reach audiences that would find their messages most relevant to their wants and needs.
Impressively, in 2015 alone, social networks earned about $8.3 billion dollars from advertising. However, given how only 4% of people that discuss brands online follow those brands’ profiles on social media, social advertising gives smart marketers tremendous opportunities to increase brand visibility, authentically engage with consumers, integrate user-generated content and turn what used to be a one-way conversation into a dialogue.
Why Customer Validation Matters More Than Your Marketing Budget
When 72% of shoppers trust customer reviews more than your carefully crafted brand descriptions,...
Navigating Regulations in Home Wellness Marketing
When a founder opens an FTC warning letter about a single product claim, the immediate question...
Tiktok, Instagram & Youtube Pet Focus For 2026
The pet industry stands at an inflection point. Social platforms have moved beyond brand awareness...