5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
08.22.17
Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. These partnerships are used to promote brands and their products across all markets and industries. As social media has become an integral part of companies’ business and advertising plans, the Federal Trade Commission (FTC) has had to adjust its regulations to encompass the digital space. The FTC’s mission is to protect consumers from unfair or misleading acts in commerce. Basically, they make sure consumers know when they are being advertised to.
These regulations come with requirements from brands. To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use. Below are three debated and commonly overlooked disclosure requirements by the FTC:
With over 300K sponsored posts published to Instagram in the month of July alone, the FTC is making it easier for consumers to understand when influencers are being paid to post about their “favorite” brands. Recently, the FTC reached out to over 90 influencers to address how they disclose their posts on social media. The FTC said that influencers must use clear hashtags, such as #ad or #sponsored and cannot hide them within groups of hashtags. The guidelines also stated that all disclosures on Instagram should be made within the first three lines of copy so users do not have to click the “more” button to view disclosures. Along with this, the FTC created a FAQ titled FTC’s Endorsements Guides: What People Are Asking to help guide influencers and brands through the disclosure process.
While many brand managers find disclosures intrusive, influencer endorsements continue to drive sales. Many influencers only agree to promote products they truly use and love, therefore gaining trust from their followers even when #ad leads a post.
Sponsored posts are not the only types of social media content that require proper disclosure. When hosting giveaways on social media, brands must be aware of the platform rules provided by Facebook, Twitter and Instagram, legal guidelines and disclosures required by the FTC. If any contest asks social media users to share or upload a post and/or picture as a form of entry, the user is required to include #sweepstakes or #contest within their social media post. This shows the users’ followers that they are not organically promoting the brand involved, but using the content shared to participate in a contest.
While this may seem to take away from the authenticity of the brand, social media contests are great ways to reach new audiences and still allow social media users to add their own creative approach to the content they share as a form of entry.
Influencers are not the only social media users required to post disclosure statements when promoting their “favorite” products. If you work for a brand or agency, you too must disclose when sharing any posts relating to your employer’s products or clients. The best way to ensure you’re adhering to this requirement is to include #client on any posts relating to brands you work with and sharing truthful reviews when posting.
Employers can ensure employees are properly using social media by including posting guidelines within their employee handbooks and periodically reminding employees of the policy.
As social media continues to dominate the branding and advertising space, the FTC is beginning to more closely monitor content on various platforms. This means ongoing regulation updates and strict enforcement. To ensure your clients and brands are not penalized for their actions on social media, make sure you’re up-to-date on FTC guidelines and don’t push the limits when it comes to disclosures. Stay in the clear by always disclosing in a clear and conspicuous manner.
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