5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
12.27.18
Its official – cannabis is legal…kind of.
U.S. President Donald Trump signed an $867 billion farm bill that removed industrial hemp from a list of federally controlled substances, making the way for cannabis component cannabidoil to become a trendy new ingredient. Cannabidoil, commonly known as CBD, will now have a legal market that could be worth more than $20 billion by 2022, according to research firm Brightfield Group.
A forward-thinking innovator in the cannabis PR space, 5W has consistently been recognized for its ability to remain ahead of the curve and propel clients into mainstream news, establishing brand resonance through results-driven earned media campaigns. 5W’s CBD PR specialty team will combine the industry-leading capabilities of its Health & Wellness practices with its long-history of expertise within the Consumer Brand space, as well as the strategic counsel of its leading Beauty and Food & Beverage practice areas.
The team, currently working with several clients in the CBD space, is committed to emerging as the voice for brands in the sector, devising innovative communications programs for clients within this emerging category. We spoke with 5W team members to provide us with a greater understanding of how PR can help CBD clients, and what the market means for the consumer.
PR Overview
“Beauty media are reporting on personal care as a means to overall wellness, creating an immediate space for CBD products. In this category, it really isn’t a cannabis story – it’s about beauty as a means to self-care. Successful PR messaging illustrates how these products perform as a whole – from packaging to a luxury user experience – so that brands can fit within stories specifically on CBD but also product/solution and skin care innovation stories.
“Editors are also increasingly making beauty stories personal by tying them in to their own experiences. By partnering with an agency who knows editors and influencers personally, CBD brands can pursue true relationships with media who are open about their struggles with anxiety, unique skin conditions and even stressful commutes. Pursuing those who will reap a direct benefit is a smart, high-return approach to product seeding.” – Alise Edgcomb, Vice President of Beauty at 5W
“The CBD industry is at the helms of explosive growth. Throughout the year, lifestyle and wellness media has been ahead of the hype, writing about ground-breaking research, status of legislation, personal experience, health benefits, newcomers to the space, the most innovative products, etc. With PR teams working behind the scenes to create and distribute this content, these story ideas will inevitably support the growth of the industry and its consumer audience.
“While CBD has been shown to help with many different health conditions, CBD companies are regulated by the FDA, and touting official health claims for products is prohibited. This is where building relationships with media comes in to play. With product seeding, key influencers and media, we are committed to driving the facts behind CBD.
“Additionally there is a much larger need in working with wellness media to help dispel consumer confusion between CBD and THC as well as destigmatize and normalize CBD. Likewise, media has the ability to raise awareness of companies whose testing and responsible sourcing provide high-quality products and help consumers avoid unregulated, imitation products.” – Jacolyn Gleason, Associate Vice President of Health & Wellness at 5W.
Consumer
“Writers, influencers and producers are hungry to talk about CBD food and beverage. There’s a huge opportunity for brands to be a part of the conversation, and also for the right brands to lead it. There’s still a lot of education that needs to be done for consumers to be able to identify and seek the right products for themselves, which also signals big opportunity. We’re just seeing the start of what’s going to be an even bigger trend and global conversation ahead.” – Marijana Gucunski, Vice President of Consumer at 5W.
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