5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
03.26.24
In the rapidly changing arena of B2B tech, sound, and engaging communication plays a pivotal role in success. It’s not just about pumping out press releases. It’s about cutting through the chatter and grabbing the attention of the right people.
PR Overview
The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Before a company can start crafting its message, knowing the audience inside out is crucial.
These are the folks who hold the wallet strings in their organizations. Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market.
Tech pros are flooded with information daily. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on.
Once the company has its audience figured out, it’s time to craft a compelling message.
Tech enthusiasts value solutions that tangibly enhance their business operations. Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI.
Although technical knowledge is important in the B2B tech world, there’s no need to drown the audience in tech-speak. Opt for clear, concise language that gets the essence of the tech across without compromising accuracy.
Whenever possible, back all declarations with hard-hitting data. Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness.
Selecting the best channels to spread the message is key in B2B tech PR.
Traditional industry publications and journalists still hold sway in reaching a broader audience. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary.
With platforms like LinkedIn and Twitter on the rise, companies have fresh, exciting avenues to communicate. They can use these spaces to spread the latest industry news, partake in relevant conversations, and directly engage with prospective clients and partners.
Complement the PR efforts with a strong content marketing strategy. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.
Fostering strong relationships with key stakeholders is at the heart of successful B2B tech PR.
Stay ahead of the game by connecting with the media. Seek out those journalists who are interested in the company’s field. Build a relationship with them by providing exclusive insights, briefings, and connections with our industry experts.
Get actively involved with the B2B tech community. Attend industry events, engage in online forums, and sponsor applicable events. This helps companies connect with potential clients, partners, and media personnel while stamping the company as a thought leader.
Successful B2B tech PR isn’t just about issuing press releases and attending events.
Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools. Use this data to figure out what strikes a chord with the audience and continuously tweak the strategies based on these insights.
Be ready for the unexpected. Develop a robust communication plan outlining how the company will handle potential issues quickly and transparently. This plan should include designated spokespersons, media contact protocols, and social media response strategies.
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