Public relations (PR) is ideally about how you manage and disseminate data between point X and the public. Public relation professionals utilize data and facts to influence public perception about an individual, company, or brand.

Some of the reasons why data is essential in public relations include:

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter?

Competition, especially on digital platforms, is more competitive than ever. Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. Having a distinct personality requires an equally distinctive voice.

With publicity, businesses can reach new audiences of people and attract new leads for their products or services. However, getting media placements with major publications, television programs, or podcasts on a limited budget is not easy. Fortunately, there are several ways to get great publicity and a few steps to make it all happen.

Before pitching to a media outlet, the company should be sure of the reasons why it’s implementing a public relations strategy in the first place. To get to the bottom of this, it’s important to uncover the answers to a few questions.

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

With the rapid growth of the internet and internet marketing systems, digital PR experts can reap many more benefits via a broad range of marketing channels. Top among these channels are webinars, highly engaging social media, and well-publicized interviews on online publications. By connecting and interacting with highly targeted audiences, brands can clarify their focus and spread accurate and up-to-date information, much more easily.

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. Before the pandemic, less than three-fourths of the top ten retailers out of 125 had been employing omnichannel best practices. The annual study was started five years ago, and the latest discovery revealed that best practices were only being used by 66% to 73% of the top ten, a decline from 2018.

While the study excluded innovation and features like AI (artificial intelligence) and AR (augmented reality), it looked at, and assessed factors that it believed should be standard for well-run omnichannel and digital programs. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel.

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

This means that businesses first have to assess the details of all local data points, including the name of the business, the address, the business hours, and the contact information. This element is then followed by effective landing pages and search optimization, keeping track of ratings and online reviews, and finally, paid search and social advertisements.

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers.

Despite media coverage being key, achieving the required result requires some effort and the right strategy. Since media coverage isn’t a one-and-done exercise, several strategies go into achieving the right coverage and using the coverage in effective relationship building and sales marketing.

2030 will be an important year for a couple of reasons. For starters, every boomer in the U.S. will be over 65 years of age, meaning that 20% of our entire population will have reached retirement age. It will also mean that millennials will be approaching 50 years of age. They and Generation Z will make up most of our workforce. These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges.

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. They discovered five key areas of technology they felt would drive the evolution of customer experience by 2030. Here’s the five.