For any newly established business, also known as a startup, every single opportunity to showcase the business and the products or services it offers is valuable. Whether the audience is ...

A byline is content on a publication that features the authors name. Bylines are featured at the beginning of the content, or at the end as a signature. Having a list ...

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising ...

March is Women’s History Month, and to celebrate, businesses are recognizing the women who make them successful, and taking the opportunity to bring awareness to the issues women still face ...

Marketing professionals are taking advantage of every opportunity possible to generate a buzz about their brand or products, and one of the more popular options that is transforming marketing efforts ...

Marketing to consumers is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an evolving industry, it’s important to find ways to be effective ...