Startup Public Relations Strategy and Insight

Cary Leibowitz - 25 Sep 2020

Using a PR Campaign to Boost Fintech Marketing Efforts

Fintech companies spend months, or even years, creating and developing a product that’s going to be able to solve a very complex financial issue. This solution could benefit thousands or ...

Pitch and Demo Events for Startups [B2B and B2C]

For any newly established business, also known as a startup, every single opportunity to showcase the business and the products or services it offers is valuable. Whether the audience is ...

Bylines: Using a Byline as part of a PR Campaign

A byline is content on a publication that features the authors name. Bylines are featured at the beginning of the content, or at the end as a signature. Having a list ...

Branding and Public Relations: Strategy and Top Brand Campaigns [Guide]

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising ...

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. You have more choices nowadays ...

Female Founded Startups

March is Women’s History Month, and to celebrate, businesses are recognizing the women who make them successful, and taking the opportunity to bring awareness to the issues women still face ...

Marketing professionals are taking advantage of every opportunity possible to generate a buzz about their brand or products, and one of the more popular options that is transforming marketing efforts ...

How Well Do You Know Your Customer?

Marketing to consumers is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an evolving industry, it’s important to find ways to be effective ...