Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch
If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. You have more choices nowadays than ever before when it comes to choosing powerful PR tactics. You can use both traditional offline PR methods as well as online marketing. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success.
A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. A product launch strategy should include a plan to continue to generate news coverage and excitement around the product to keep the momentum going after the launch.
If you are planning to launch a new product or business, you need an effective...
Branding and Public Relations: Strategy and Brand Campaigns [Guide]
While “branding” a product is all about promoting a term, symbol, or product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. The internationally known “Coca-Cola” brand owes part of its success to an aggressive public relations campaign that has made drinking Coke akin to apple pie, baseball, and other American “brands.” There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.
Some people think branding is an afterthought, unimportant, or largely irrelevant to the grand scheme of marketing. Those people are wrong. Demonstrably, inescapably wrong in both the substance and context of their ideas on the subject. While it is certainly true that the importance of branding can be overstated – it is, after all, not the only important metric for success in branding – the plain fact is, too many marketers don’t put enough thought, energy, effort, or resources into their brand.
While “branding” a product is all about promoting a term, symbol, or...
Startups and Positive PR Coverage
Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. Although business owners are aware that they have to generate buzz through public relations, not everyone has the manpower or even the necessary connections to get media coverage in the first place. With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists. Additionally, with these strategies, there’s no need for businesses to be held back by small or nonexistent budgets or undedicated employee teams.
Instead of the company trying to pitch every publication under the sun, which is unproductive and time-consuming, it should start by identifying the relevant media outlets, and only pitch their story to those. After identifying the media outlets, or even the relevant journalists who work for those publications, it’s important to get familiar with their work and their interests, which can be achieved with the help of social media.
Most of the time, when someone creates a brand new business, they tend to face...
Good Corporate Culture Moves Everyone Forward
If a poll of the company’s employees was taken today, which quadrille would they fall in regarding knowing the brand’s mission, vision and values – up to 25%, 50%, 75% or 100%? Most companies would likely register up to 25%.
However, several tragic 2020 events have accelerated calls for diversity and inclusion (D&I) and with that have also come moves to improve the corporate culture in many organizations.
If a poll of the company’s employees was taken today, which quadrille would...
Using a PR Campaign to Boost Fintech Marketing Efforts
Fintech companies spend months, or even years, creating and developing a product that’s going to be able to solve a very complex financial issue. This solution could benefit thousands or millions of people, as long as it gets in the right hands. While the close friends and family of the people working at the company are spreading the news about the product through word of mouth, it’s not enough to help the business scale.
Many of the people that work in fintech companies also don’t think that they should pursue digital marketing, because they believe there’s very little to market when it comes to a fintech solution, however, having a decent marketing plan in place is what many fintech startups can actually benefit from and grow through.
Fintech companies spend months, or even years, creating and developing a...
Pitch and Demo Events for Startups [B2B and B2C]
For any newly established business, also known as a startup, every single opportunity to showcase the business and the products or services it offers is valuable. Whether the audience is customers, potential partners, or even investors, exposure is one of the key things for a business to grow from a startup into a brand.
There are plenty of ways that businesses showcase themselves to an audience, with the most popular one being the elevator pitch.
For any newly established business, also known as a startup, every single...
Bylines: Using a Byline as part of a PR Campaign
A crucial part of a public relations campaign are bylines, it is content on a publication that features the authors name. Bylines are featured at the beginning of the content, or at the end as a signature.
Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice.
A crucial part of a public relations campaign are bylines, it is content on a...
Female Founded Startups
March is Women’s History Month, and to celebrate, businesses are recognizing the women who make them successful, and taking the opportunity to bring awareness to the issues women still face daily, both inside and outside of the workplace.
5WPR is celebrating Women’s History Month internally, by thanking our female employees for everything they do, and externally, by highlighting female founded startups that are making an impact.
March is Women’s History Month, and to celebrate, businesses are recognizing...