Branding and Public Relations Go Hand-in-Hand
While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising ...
Read More keyboard_arrow_right
Newsjacking
Marketing professionals are taking advantage of every opportunity possible to generate a buzz about their brand or products, and one of the more popular options that is transforming marketing efforts ...
Read More keyboard_arrow_right
Post Launch Marketing Strategy
If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. You have more choices nowadays ...
Read More keyboard_arrow_right
How Well Do You Know Your Customer?
Marketing to consumers is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an evolving industry, it’s important to find ways to be effective ...
Read More keyboard_arrow_right
How to Make Your E-Commerce Business a Success
The second decade of the twenty-first century will soon come to a close, and the e-commerce economy continues to grow in leaps and bounds. For entrepreneurs, this period has been an ...
Read More keyboard_arrow_right
Three Unique Ways to Boost Engagement on Social Media
Engagement is a key metric for social media. Interacting with users can have a huge effect on the success of a marketing campaign or simply the lasting power of the ...
Read More keyboard_arrow_right
Why Case Studies Should Be a Part of Every Public Relations Strategy
Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? They are favored by many professionals to show the scope of work ...
Read More keyboard_arrow_right
The Case for Diversity in PR and Marketing
There is no silver bullet for an effective, or even groundbreaking, campaign. Still, there is one vital consideration that companies consistently overlook: diversity, particularly where the lack thereof can be ...