diversity pr marketing
diversity pr marketing

The Case for Diversity in PR and Marketing

There is no silver bullet for an effective, or even groundbreaking, campaign. Still, there is one vital consideration that companies consistently overlook: diversity, particularly where the lack thereof can be the difference between a successful campaign and one that falls flat straight out of the gate.

The issue of diversity is not just about creating advertisements or messaging that represents people from a range of backgrounds; after all, every campaign must consider the target audience, and each group has a specific set of characteristics. If you are the PR developers at the brainstorming table, however, diversity within your team if essential if your campaigns are going to truly reflect the society you are a part of.

There is no silver bullet for an effective, or even groundbreaking, campaign....

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cannes festival
cannes festival

PR Campaigns that Received International Accolades at Cannes

Each year, the Cannes Lions Festival of Creativity recognizes some of the best and most impactful PR campaigns that year. The entries tend to run the gamut in public relations, from fun interactions to creative engagement, to artful apologies, and recently recognized campaigns included all of the above.

McDonald’s debuted a new look in celebration of International Women’s Day when the company “flipped” its iconic Golden Arches logo, turning the internationally-known “M” into a stylized “W” in honor of women. And that was just the beginning…

Each year, the Cannes Lions Festival of Creativity recognizes some of the best...

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marketing strategy
marketing strategy

Pre-Launch Checklist for PR Campaigns

Effective public relations is both an art and a science. It’s a combination of understanding your audience, the proper execution of a carefully designed plan, and the ability to adjust your message and approach on the fly as needed. Most of this work is done before the campaign is launched.

Too often, though, people and brands try to react to a situation, rather than planning for and responding to likely scenarios. Worse, people sometimes base their campaign narratives on assumptions or traditions, when the plain fact is “what always worked” may not work anymore. To avoid finding your campaign falling into these traps, here’s a pre-launch checklist for your next PR campaign.

Effective public relations is both an art and a science. It’s a combination...

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startup public relations
startup public relations

Developing a Successful PR Strategy For Startup Companies

Most startups have a challenge to face when they’re dealing with public relations. Young companies know that they need to create buzz for their organizations – but it’s hard to do that when they don’t have the right connections and budgets in place.

Developing a successful PR strategy for a startup is a critical component of ensuring your business has the right foundations for success. However, most companies simply don’t know where to get started. Here are a few tips that can help startups to set up a more effective PR campaign.

Most startups have a challenge to face when they're dealing with public...

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call to action
call to action

Five Tips For a Killer Call To Action

Call To Action, or CTA, is a key part of your marketing strategy – it’s the part where you tell your target audience what action they should take after arriving at your landing page or reading through your blog post. The most basic CTAs would involve encouraging the customer to buy your product or service. Other types of CTA involve asking your reader to share your content, make a donation, subscribe to your emails, and so forth.

Creating content without an effective CTA is a lost opportunity to encourage your audience to be a supporter, follower or buyer of your brand. A CTA is what turns marketing into active engagement and hopefully, profits. Here are some tips to create a call to action to get the best results:

Call To Action, or CTA, is a key part of your marketing strategy - it’s the...

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public relations brand
public relations brand

Using PR to Build your Brand

For companies looking to build their brand, there’s no better tool than a solid PR strategy. The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool.

As the world of marketing continues to evolve, the strategies available to modern firms are sure to grow and transform. However, for 2018, the following tactics could have the best results.

For companies looking to build their brand, there's no better tool than a solid...

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cryptocurrency public relations
cryptocurrency public relations

Five Ways PR can Help your Cryptocurrency

It's safe to say that the cryptocurrency market is growing bigger every day....

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NPE
NPE

EXPO WEST RECAP

Held in Anaheim, CA, this year’s Natural Products Expo West drew over 80,000 attendees and more than 3,000 innovative brands. Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand.

Executive Vice President of Consumer, Dara Busch, and Senior Vice President of Health/Wellness and Parenting, Annette Banca, were on site meeting hundreds of the movers and shakers disrupting the marketplace.

Held in Anaheim, CA, this year’s Natural Products Expo West drew over 80,000...

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Startup PR