5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
10.16.14
When it comes to Beauty PR and Hair Care, 5W and Rowenta Beauty Prove to be Pretty Perfect Partners
Thanks to top-tier clients and successful campaigns, 5WPR has become an industry leader in the beauty PR arena. Continuing our successful year, this week saw us pick up more accolades at the PR News Agency Elite Awards in New York City. Our work on the campaign for Rowenta Beautyearned the agency’s consumer beauty division, a prestigious Agency Elite Award in the ‘Marketing to Women’ category.
Part of the reason for this success is our ability to conceive innovative new strategies and deliver genuinely creative campaigns. For Rowenta Beauty, our team delivered a campaign which successfully positioned the brand as a leader in quality hair care, incorporating influencer marketing, media relations and intense digital media campaigns.
At 5WPR, we understand that female shoppers have changed. Women are no longer influenced by celebrities or big brand endorsements. Representing 85% of all purchasing decisions in America, women prefer the wisdom of people just like them, people they can relate to them. “Everyday experts,” who use YouTube, Facebook, Pinterest and Instagram, make women feel more connected to authentic opinions and reviews rather than brands or celebrities.
Having secured celebrity hairstylist Josue Perez as the campaign’s spokesperson, we embarked on a campaign to secure relevant media placements and appearances for Perez, each specifically designed to promote Rowenta’s products. 5W’s creation, “Backstage at Fashion Week” did exactly what its name suggests: It allowed us to provide stylists at Fall Mercedes Benz Fashion Week in NYC with samples of Rowenta’s products, which they used to style the models for the runway.
Influential beauty voices and editors were pleased to see Rowenta Beauty front and center as the campaign gained traction at NY Fashion Week. Part of our campaign involved arranging desk-side meetings with top-tier editors, enabling us to discuss how Rowenta products could be showcased within their publications. Our team also surprised editors and bloggers with innovative and captivating events, including our ‘Breakfast & Blowouts’ event in New York City. This successful campaign saw over 30 top editors receive breakfast and makeovers using Rowenta hair tools.
Integrating social media with the Marketing to Women Rowenta campaign was critical to the success of the project. By harnessing the power of the Rowenta Beauty “Share the Love” campaign, which gave away a grand prize package trip to NYC, Rowenta Beauty quickly gained 6,000 new fans on their Facebook page.
Since the launch of the 5WPR campaign, Rowenta Beauty has increased its Facebook fan base by 280%. Combining social media with traditional media allowed 5W to garner placements in a host of major beauty and women’s lifestyle publications, including Harper’s Bazaar and The Huffington Post.
Thanks to the success of the campaign and the quality of the Rowenta Beauty products, 5W was able to establish Rowenta as a favored brand among salon professionals, editors and bloggers, confirming their status as a leader in quality hair care.
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