5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
02.17.19
A major goal for any business is to create profit by selling its product or service. A source of frustration for many business executives is the sheer amount of time and effort it can take to convert a potential sales lead into a buying customer. While sales and marketing teams are the ones usually in charge of creating conversions and thus driving sales, neglecting the role of PR activities in the sales process can be a missed opportunity for many businesses.
PR can be a powerful tool to jumpstart sales. It can be helpful in improving response times from potential leads as well as increasing the probability of a sale.
PR Overview
It’s no surprise that marketing and PR are diving further and further into the digital world. Spending on digital ads are taking over more and more of the ad budget and sales tactics based on digital platforms are more popular than ever. That said, there is still room for the non-digital space and that’s where PR can swoop in.
PR can be a gateway to new opportunities as networking provides an avenue to show offy our expertise and insights, thus building trust and credibility. With a flood of contacts and spectacular networking prowess, PR can open up doors for industry events, trade organizations, marketing partnerships, speaking opportunities and so on. These events and opportunities are an excellent way to generate leads that are more likely to be interested in your product or service.
‘Content’ has become a major buzzword in marketing. Content marketing is an indispensable and highly effective marketing tool that creates results. The whole idea of content marketing to generate leads, or more important drive sales, by creating unique, relevant and interesting content that makes the audience connect to your product or service.
A PR professionals everyday job to to create content by using their expertise to draft key messages to either the general public or a targeted audience. A PR agency is perfectly placed to provide advice and counsel on the types of content that are more likely to resonate with a specific audience, while at the same time creating a media buzz. Having the right message to the right audience can go a long way in increasing your sales and PR can help you get there.
Most companies use PR as a way to build a positive reputation with the public by creating a relationship based on trust and credibility. PR is also a great tool for sustaining trust even when times get rough. Credibility and trust are very powerful and without it, it is unlikely sales continue growing. While enhancing credibility is a long-term and continuous function of PR, it is vital to the long-term growth of a company.
Purpose-Driven Food Brands Succeed
Food companies face a reckoning. Consumers demand proof—not promises—that their purchases...
How PR Highlights Science-Backed Supplements
The supplement industry faces a credibility crisis. With FTC scrutiny intensifying and 59% of...
The Impact of AI on Earned Media Value
Every quarter, marketing leaders face the same uncomfortable question from finance: "What did we...