5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
04.28.22
Marketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. The cannabis industry is no different.
PR Overview
In recent years, the cannabis industry has seen a pointed increase in demand. With many of the states in the U.S. legalizing the medicinal and recreational use of marijuana, the cannabis industry is an emerging market. And similar to any other industry, the cannabis industry can benefit from marketing.
Marketing is how a business communicates its value and importance to its potential customers. It is through marketing that a business can rise above the rest in its industry. With the rapid expansion that the cannabis industry is seeing, the competition is bound to get fierce. By upping its marketing strategy, a business can build rapport with customers, ensure that potential customers become customers who keep purchasing from the business.
Therefore, marketing in general, and implementing a marketing strategy in particular, can help a business grow in the emerging cannabis industry.
While the use of cannabis and other cannabis products may be legal in several states, its legal status still remains questioned. Selling or using marijuana is illegal federally and also in several states. In certain other states, marijuana can only be sold for medicinal purposes.
The businesses operating in legal states, where marijuana can be sold for medicinal and recreational purposes, need to focus on their marketing strategies. A business in the cannabis industry can benefit from marketing in the following ways:
Marijuana has been vilified by the federal government and the media for decades. It has been touted as the gateway drug to worse substance abuse. The research on cannabis and its medicinal properties still remains unknown to many people. The misinformation regarding cannabis is widespread. Therefore, the first task that marketing can help with is educating the public and correcting false facts.
Marketing can help businesses reach out to potential demographics. While cannabis is often used recreationally, it has several medicinal properties – including pain relief for chronic pain sufferers. There are several demographics that may not consider marijuana as an option because of the taboo that has been associated with it for decades. Marketing may help clear any apprehensions people have regarding cannabis products and the industry.
One of the fundamental functions of marketing is to help the customer make a choice. Marketing helps businesses communicate with their audiences. By letting potential customers know what the cannabis business offers (CBD oil, marijuana buds, edibles, etc.) and what sets it apart from its competitors, a business can help customers make a decision regarding the product or products they want to purchase.
The cannabis industry has the potential to grow exponentially. Over the last several years, the cannabis industry has not only seen a rise in demand – it has also seen a change in perception. For decades, marijuana was perceived negatively by people. Currently, with a number of states legalizing the use of cannabis products, this perception is changing.
With the growing number of businesses in the cannabis industry, it makes sense for a business to focus on operating efficiently. They will need to ensure that their product meets the stipulated quality while cutting costs and improving productivity.
In the present landscape, the cannabis industry faces a unique challenge regarding its regulation and legal status. Marijuana remains federally illegal, and also illegal in several states. In other states, marijuana can only be sold for medicinal purposes. On top of these roadblocks, there are guidelines and regulations that any marijuana company will need to comply with.
In order to have an effective marketing strategy, businesses will need to focus on the following things:
Before executing a marketing strategy, a business needs to have a proper foundation. Their website, social media accounts, and content should be in proper order. It is through digital media channels that a business can generate viable leads. So their content should be optimized for search engines, and their social media handles should be engaging for potential customers.
It is not only the digital media channels that are important – the teams working for the business are crucial as well. The content may generate leads, but the team should be well-prepared to follow up on them.
Content marketing is crucial in getting leads to the sales stage. By providing the audience with consistent and credible content, a business builds its brand and legitimacy. A brand that people trust can help educate the public and clear up any misconceptions about the cannabis industry. With content marketing, a brand can boost its SEO ranking, establish itself as an authority on the topic, and attract new leads.
The focus of content marketing should be on creating engaging content in the form of blogs, white papers, e-books, YouTube videos, podcasts, and various other digital media channels. With relevant and consistent content, a business can build up its reputation and improve its prospects.
When a business has a solid foundation to promote marketing and credible high-quality content, it should prioritize reaching out to a bigger audience or getting the word of the business ‘out there’. If the business cannot focus on multiple media channels at once, then it should focus on the channels that its prospects care about.
While creating content and posting it across multiple platforms may seem like an effective idea, it may backfire. Different media channels have different modes of operation. They have different character limits, media restrictions, and guidelines. Instead of creating a lackluster post and sharing it on all platforms, a business should focus on the platforms that can actually generate leads.
Recent years have seen a surge in the demand for marijuana and cannabis products. With
the legalization of cannabis for medicinal as well as recreational use in certain states, the cannabis industry is a growing one. However, the industry is still quite new, and the businesses in the industry face unique challenges. Marketing is a complicated process for businesses in the industry, and they face multiple roadblocks and hurdles.
The law regarding the sale of cannabis products remains the biggest hurdle for the industry. Even though several states have legalized the use of cannabis products, there are other states that have not moved towards the process of legalization. One of the main reasons for this is pressure from the public, the government, and religious or cultural organizations. Additionally, certain states have a few caveats in place regarding the cannabis industry, including that cannabis products can only be used for medicinal purposes.
The cannabis industry is growing rapidly, and with growth comes competition. In 2019, the global market for cannabis cultivation was valued at $129 billion. In the next few years, the industry is expected to grow at a steady annual rate of 14%. With ever-increasing demand, there comes an ever-increasing supply. The future will see more and more businesses offering cannabis and associated products, and the competition is bound to get fierce.
There is considerable fear surrounding cannabis products in the minds of the public. For decades, marijuana was touted as the gateway drug to worse drugs. Research conducted since then has disproved this belief.However, people seem to still hold on to the beliefs that were widely propagated by the Federal Bureau of Narcotics in the early twentieth century.
Through the years, the media has portrayed marijuana in a negative light. From the DARE program in schools to the vilification of people using marijuana, the culture has entrenched an anti-cannabis sentiment. The several decades of propaganda against cannabis has resulted in widespread misinformation that makes people less receptive to marketing in the cannabis industry.
Businesses face the challenge of counteracting the negative perception that people have, and of educating customers about cannabis.
In the U.S., individual states can create their own laws while the federal government regulates laws for the entire country. This has created a complicated situation for cannabis businesses operating in legal states. While selling cannabis may be legal in their state, it still remains illegal federally.
Currently, the federal government classifies marijuana as a Schedule 1 drug, which puts cannabis in the same category as highly addictive drugs with no medicinal value, including heroin and cocaine. However, there has been considerable pushback about the classification of marijuana, where there have been attempts made to reclassify it as a Schedule 2 drug instead. The federally illegal status of cannabis means that businesses will have to navigate a unique situation to make sure that their marketing strategies are successful.
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