While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. What began in August last year when nearly 200 CEO members of the Business Roundtable upended Milton Friedman’s doctrine of 1970, declaring that businesses exist solely to make profits for its shareholders has mushroomed.

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. Of those polled, 88% believed that today’s companies must lead with purpose and 91% said they must benefit all stakeholders and not just its owners.

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Used by non-profit organizations, PR agencies, and other institutions, the earned media technique has been an important path toward making authorities in different industries.

2030 will be an important year for a couple of reasons. For starters, every boomer in the U.S. will be over 65 years of age, meaning that 20% of our entire population will have reached retirement age. It will also mean that millennials will be approaching 50 years of age. They and Generation Z will make up most of our workforce. These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges.

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. They discovered five key areas of technology they felt would drive the evolution of customer experience by 2030. Here’s the five.

Plenty of people have already heard about the five W’s before, mainly used for gathering information, no matter what the topic is about. These questions – what, who, why, when, and where, are usually used in research, from police investigations to research papers in school.

While these questions might seem simple to some people, they are part of a formula when it comes to getting detailed information about any given subject.

A crucial part of a public relations campaign are bylines, it is content on a publication that features the authors name. Bylines are featured at the beginning of the content, or at the end as a signature.

Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice.

If you ask any business owner, they’ll tell you the same thing: Today is more competitive than ever when it comes to making your brand stand out in a packed marketplace.

If you want your business to thrive, one of the most important things that you need to do is to have a distinctive PR campaign that will stand out and effectively brand your product or service.

The rise in digital popularity created huge opportunities for marketers during the pandemic. However, increased competition makes it imperative that CMOs adapt new strategies to generate more leads while shedding others.

Advertising on social media is losing favor among many marketers. Paid traffic may bring in some potential customers, but the leads are less qualified. Brands spend a lot of time chasing prospects who may have been simply curious.

It has been a few weeks since marketing teams all across the world have started to cover new ground and tackle the new challenges that this pandemic has presented them with. Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries.

The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. With a new situation at hand, companies everywhere have had to carefully and wisely plan their next marketing moves, in a way that wouldn’t cause a public outcry.