For companies that are just starting out, it’s an option to either work on PR efforts on their own, or work with a trusted PR professional. When working on their own, companies should start by asking themselves what the goal of their PR efforts is , what they should be doing to achieve that goal, and how to effectively reach their target audience.

With all of this information put together, companies will be able to create more targeted PR efforts, and narrow down their list of media outlets and journalists to reach out to.

For a lot of people, how food is presented is as important as how it tastes. With people navigating unique challenges during COVID -19, eating habits underwent a transformation of sorts

There has been a move towards health management. People are being experimental in the kitchen, baking more frequently, going meat-free, and looking up immunity-boosting diets.

Most journalists have overflowing email inbox folders that are usually filled with emails from PR professionals, charity founders, and business owners. All of those emails tend to be sent out with one specific goal – getting media coverage for a given organization. After all it can be a game-changer for business if an organization is able to receive media coverage from a notable outlet.

However, many journalists are already busy, and tend to work with very tight deadlines. That means they don’t have a lot of time to spare for going over a press pitch.  So companies should only be pitching valuable and newsworthy stories that are bound to pique the journalists’ interest.

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. That data came from the 650 member plus trade association, Interactive Advertising Bureau (IAB), which surveyed an unidentified number of agencies and marketers in late November

If anything increased significantly during the pandemic, it was consumer interest in brand trust. Earlier articles delved into how many consumers, particularly younger ones, were not only more open to trying new brands but also would not patronize those whose values were contrary to theirs.

PR is often associated with text and words, which to some extent reflects the reality of things. However, the power and importance of professional photos to the PR industry cannot be overstated. What catches one’s attention when they are flicking through a magazine or newspaper? Surely it is stories accompanying professional photos that get one’s attention.

Given the declining attention span —less than 9 seconds—of human beings, images are more important in marketing, today than ever before. At the same time, a large part of the human brain focuses on visual processing which allows it to recognize an object in as little as 100 milliseconds. This use of vision makes imagery an important component of human communication.

Micromarketing is an advertising approach that targets niche audiences in the market – in other words, through micromarketing, companies can directly market their products or services to a highly targeted consumer group.

To utilize the various micromarketing strategies, the business first has to define the target audience in great detail. This means the audience is defined according to a very particular quality, such as age, gender, location, job position, or other qualities that the business deems as essential.

Brands and corporations often utilize different marketing strategies to attract people’s attention and engage with their target audience. One of the most effective ways to do this in the past was through in-person events such as product or brand launches, but with everyone staying at home, companies have had to shift their events to a digital format.

The great benefit of digital events is that they allow businesses to reach a far greater number of people because these events aren’t limited to a single geographical location, which means the attendees don’t need or organize travel and accommodation arrangements to participate in them. They can attend from the comfort of their own homes, provided they have a good internet connection.

Until recently, trendspotting was a hobby relegated to collecting examples of stories behind data or math patterns. This gave rise to such things like counting bad words used in movies for an Oscar-winning vocabulary or determining which canine species had the best smelling abilities. For today’s marketers, it’s figuring out what the next big consumer trend will be. Is it Bernie Sanders’ mittens or something else yet unveiled?

The reasons for being able to anticipate the next big trend are obvious. Whomever gets ahead of the wave will reap tons of success as well as revenue if it happens to fall within the purview of their brand. Determining if something will be a passing fad or a trend can be difficult so deciding whether to pursue or invest in it can feel like a gamble.