Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. Style, creativity, and practicality are all essential components that consumers are looking for. They’re also looking for brands that set themselves apart through exceptional marketing and home and housewares public relations efforts.

Read on to discover four of the top home and housewares brands in the industry and learn what about their PR works.

A crucial part of a public relations campaign are bylines, it is content on a publication that features the authors name. Bylines are featured at the beginning of the content, or at the end as a signature.

Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice.

If you ask any business owner, they’ll tell you the same thing: Today is more competitive than ever when it comes to making your brand stand out in a packed marketplace.

If you want your business to thrive, one of the most important things that you need to do is to have a distinctive PR campaign that will stand out and effectively brand your product or service.

It has been a few weeks since marketing teams all across the world have started to cover new ground and tackle the new challenges that this pandemic has presented them with. Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries.

The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. With a new situation at hand, companies everywhere have had to carefully and wisely plan their next marketing moves, in a way that wouldn’t cause a public outcry.

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. Others may not. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Of course this will affect consumer PR campaigns as well.

Of those polled, 87% of respondents to a recent survey by software solutions company, Shekel, already said they prefer to shop at stores that have touchless or some kind of self-checkout. This was attributed directly to the pandemic.

Having a genuine interest in another person’s situation and empathizing with that person comes easily to most people. That’s the basis of building a strong rapport with customers for any company. Essentially, building strong rapport means creating a common connection based on trust, which is important for providing a good service to the customers and increasing sales.

First thing’s first, it’s important to get all of the details about the customer that is (usually) on the phone. The most important detail here is the customer’s name so that they will feel like a real person – both for the customer and for whoever is representing the business on the phone. It’s also important to get the name right, and if it’s a name that’s not too common, it’s much better if it’s written down phonetically as a reminder, instead of it being read off the system on a screen.