The marketing manager is thrilled: all of the top-tier influencers who she reached out to have signed on to promote her brand of fitness equipment! Things are looking great, as these influencers have a lot of pull and engagement with their accounts.

She gives out instructions on what type of content she’d like to see and sends product off to the influencers for use. Now all she needs to do is wait for all of the glorious content promoting her brand to start rolling in.

Influencer marketing campaigns are making waves as a marketing strategy since it provides third party credibility and brand awareness to the right audiences. An influencer can enhance a brand’s visibility and social reach, usually beyond the capabilities of traditional media outlets.

Tapping into influencer marketing requires some planning and dollars so it’s important that our influencers are making a positive impact on the brand in terms of return on investment. It’s impossible to determine if your influencer marketing campaign is actually improving your business if you’re not measuring the effective of the campaign. Here are some tools to help keep track of how successful your influencer marketing campaign is:

The rise of the Influencer cannot be overstated, and Influencer Marketing can be your firm’s best secret weapon. Still, as with any industry, the world of influencers is not immune to fraudsters. Here’s five ways to tell if your future Influencer is really more of a follower.

Commit this formula to memory:

By: Ashley, Account Director

In the world of influencer marketing, one thing is certain –a creative, properly executed campaign with just the right influencers can work wonders for a client by increasing brand visibility, creating buzz and even generating sales.

By: Elizabeth, Social Media Manager

I have a confession.  I saw Julia Engle of Gal Meets Glam in a J.Crew top and it took less than 10 minutes before I purchased it.  This poplin pullover quickly became a wardrobe staple while simultaneously solidifying my belief in the power of influencer marketing.

By: Kelsea, Social Media Director

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages. Influencer marketing is a two-sided business, with many influencers becoming equally selective as brands when it comes to vetting if a partnership is right for them and, more importantly, their audience. These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community.

Genuine and authentic influencers are becoming one of the chief brand development tools a company can use. There are many reasons for that, let’s cover just six of them:

Quality content is vital to marketing and branding, and having influencers such as bloggers creating content about your brand means you can share links to that content to your existing audience.