CTA or a call to action is the end goal all marketers aim to achieve. The best lead magnets, great landing page, outstanding videos, and content are valuable and important but don’t matter unless the consumer is led to make a purchase.

That’s where a solid base for CTA is essential, and every touchpoint on the brand’s sites should have it. Here are the basics and some examples of success.

How are they developed?

Some brands are so well developed that a brand can be conjured instantly if you say a certain phrase or line. If someone says, “Just do it,” what comes to mind? Nike! “Think differently.” The Apple logo springs into my thoughts.

Although he probably didn’t have channels in mind at the time, American televangelist Joel Osteen was spot on when he said, “Be the one to stand out in the crowd.” In today’s crowded field with most people ever browsing and shopping online, standing out in the field and being heard is critical.

Being aware of this and successfully achieving it are two separate issues. Each channel is different and demands special attention.

At this year’s Art Basel in Miami, FL, performance artist, David Datuna ate a piece of art by Maurizio Cattelan that was essentially a banana duct-taped to the wall. If that isn’t unbelievable enough, the two previous pieces of artwork (ie. bananas), had already sold for a reported $120,000 each.

The stunt, which was done in a large crowd, was shared widely on social media and consequently the internet, which led it to become one of the most talked about stories of the weekend. #BaselBanana

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

With the rapid growth of the internet and internet marketing systems, digital PR experts can reap many more benefits via a broad range of marketing channels. Top among these channels are webinars, highly engaging social media, and well-publicized interviews on online publications. By connecting and interacting with highly targeted audiences, brands can clarify their focus and spread accurate and up-to-date information, much more easily.

Bob Levenson’s aphorism,’In this very real world, good doesn’t drive out evil. Evil doesn’t drive out good. But the energetic displaces the passive’, conveys the role played by PR agencies today. PR agencies specialize in making organizations and products famous, refurbishing the reputations of businesses and transforming commodities into specialty items. 

A PR agency is expected to be successful in helping a brand or business reach its objectives. It makes sure that the message of a business is meticulously crafted. It helps a business to come up with a publicity plan that works for its brand and its goals, and then to execute on its plan and to ensure that it is followed through effectively.

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies. However, many business owners aren’t aware that these two strategies have clear key differences.

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). Additionally, content marketing aims to create a relationship with the readers instead of starting a dialogue. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. Before the pandemic, less than three-fourths of the top ten retailers out of 125 had been employing omnichannel best practices. The annual study was started five years ago, and the latest discovery revealed that best practices were only being used by 66% to 73% of the top ten, a decline from 2018.

While the study excluded innovation and features like AI (artificial intelligence) and AR (augmented reality), it looked at, and assessed factors that it believed should be standard for well-run omnichannel and digital programs. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel.