Activation Delivers Consumer Value
Activation Delivers Consumer Value

Activation Delivers Consumer Value

Activation seems like a simple enough word but one that apparently has numerous connotations. The Free Dictionary offers one meaning as “turning on.” Former heavyweight boxing champion Muhammed Ali’s response to activation into the U.S. armed forces was, “I ain’t got no quarrel with those Vietcong.”

Hungarian-American psychologist Mihaly Csikszentmihalyi, known for naming the concept of flow or “being in a zone” and connecting it to productivity, once said: “Purpose provides activation energy for living.” Despite these variations, all but Ali’s seem to point in the direction of this definition by Sixteen Ventures’ Lincoln Murphy that “Activation is the moment your customer derives value from your product.”

Activation seems like a simple enough word but one that apparently has...

Learn More
Getting Noticed at Virtual Events
Getting Noticed at Virtual Events

Getting Noticed at Virtual Events

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. Many of these have been restructured and planned as “virtual” events. And, while it can be tough for thousands of exhibitors to get the same attention or generate the same buzz that they might at an in-person event, virtual events do offer some unique opportunities to build brand value and trust. Let’s look at some ways to take advantage of those opportunities.

There’s never been a better time to get very good at social media. These platforms have come to dominate how billions get their information, and they can offer marketers easy ways to connect with an audience and generate buzz before, during, and after events. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

It seems like just about every week another trade show, conference, or...

Learn More
public relations career
public relations career

PR Lifestyle: Public Relations Career in 2022

As the world continues to change and adapt under the strain of COVID-19, industries like public relations need to maintain a constant state of transformation. With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works.

With the future of PR looking at creative ways to run engaging events, complete projects, and manage crises, PR pros will have to handle key processes differently. Going forward, PR professionals will have to keep their ears to the ground, watching out for changes that may impact careers in the industry.

As the world continues to change and adapt under the strain of COVID-19,...

Learn More
Storytelling to Connect
Storytelling to Connect

Storytelling to Connect

Stories matter. From the earliest times, humans passed on information – truth, belief, history, medicine, life skills, everything – via story. Because of this, we are essentially hardwired to love hearing a good, well-told story. In fact, we are more likely to remember information when it is presented in story form. That explains, in part, why we remember song lyrics from when we were kids but sometimes forget the name of someone we met yesterday.

Why do stories work, and how will that help promote your brand to your target audience? Primarily, stories connect, and this begins with a proper understanding of the target audience. Once you have that – and you know you do – it’s time to craft a message containing some or all of the following story elements:

Stories matter. From the earliest times, humans passed on information –...

Learn More
scale business
scale business

When to Scale a Business

Scaling a new business is not an easy decision for any business owner. The demand might be high for a period of time, but one of the frequent downsides to newer companies is that they cannot keep up with the demand from consumers.

Soon after, these businesses end up losing the customers they have, as well as the relationships they’ve built with the vendors, and all because no one was sure about the right time or the right way to scale things up.

Scaling a new business is not an easy decision for any business owner. The...

Learn More
Newsletters: Integral For Marketing
Newsletters: Integral For Marketing

Newsletters: Integral For Marketing

Newsletter marketing is the practice of companies sending informational emails and other content related to their products or services through an email newsletter to their subscriber list. Businesses can take advantage of newsletters to keep themselves at the front of the mind of their consumers and establish their authority in the industry, by notifying their audience of products or services that might interest them.

Most companies are already taking advantage of newsletters, but for the email to be opened by the customer, the content in it needs to be really interesting and to go beyond simply selling them services or products. People are a lot more interested in opening and reading through an email that’s targeted at entertaining or educating them instead of selling to them.

Newsletter marketing is the practice of companies sending informational emails...

Learn More
Holiday Shopping Survey
Holiday Shopping Survey

Holiday Shopping Survey

5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches. The findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus.

The survey reveals that jobless claims aside, 53% of Americans still plan to spend the same amount of money on gifts as they did in 2019 and 18% of respondents claim that they plan to spend even more than they did last year.

5W Public Relations has released their 2020 Holiday Shopping Survey, which...

Learn More
public relations voice
public relations voice

PR Voice: What is and How to Develop your Public Relations Voice

A company’s PR voice is the particular personality and style that it takes on while communicating with the target audience. The choice language used with the public, phrases, stylistic choices, and the personality traits are all combined to create a PR voice.

This is then applied through all the channels where the company communicates with the public, such as social media posts, newsletters, and press releases.

What is a Public Relations Voice? A company’s PR voice is the particular...

Learn More
Load More
Public Relations