For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

Around 84% of business decision makers say that they’re influenced by social media when making purchasing decisions. For executives, social media is a crucial resource because it helps them to make choices based on things like social proof and local endorsements. Although various social channels can contribute to a company’s B2B social media marketing strategy, there are few channels that appeal more to professionals online than LinkedIn.

Social media PR can be a moving target. Rules and guidelines change, algorithms shift, and consumer moods can turn on a dime. Taken together, it can feel daunting to product a series of campaigns that consistently wins. But it doesn’t have to be. Consider these tried and true social media PR strategies, and you can find balance, even as the social corner of cyberspace continues to shift.

Don’t be afraid to share your hobbies, interests, or passions. While you should take care in how your messages may be perceived, the big benefit of social media is that it humanizes big brands and brings celebrities closer than ever to their fans, while still providing necessary separation to protect your privacy. Well-handled, you could leverage your interests to create deeper bonds with your fans and your customers. A casual conversation about a shared interest could be the push that turns a customer into a dedicated fan.

Social media giant Snapchat is now introducing a new series of lenses to their platform that can respond to voice commands. The audio lenses will animate automatically when users speak simple words like “yes”, “love”, “no”, and “hi”. This is an alteration on previous filters that respond to physical actions that users take on camera like opening their mouths or winking.

For instance, if a customer says “hi” using the new audio lenses, Snapchat will automatically launch an application that surround them with a flock of birds. On the other hand, if a user says “no” they are placed in an infinite tunnel of photos, while if they say “yes”, the Snapchat filter will zoom in on the user’s face.

For companies looking to build their brand, there’s no better tool than a solid PR strategy. The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool.

As the world of marketing continues to evolve, the strategies available to modern firms are sure to grow and transform. However, for 2018, the following tactics could have the best results.

By: Ashley, Account Director

In the world of influencer marketing, one thing is certain –a creative, properly executed campaign with just the right influencers can work wonders for a client by increasing brand visibility, creating buzz and even generating sales.

By: Kaia, Social Media Manager

“Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. In a time of social media-fueled cynicism, knowing what your brand stands for and communicating that effectively is a powerful tool.

Developing a unique voice for a brand’s content helps set it apart from others in the media. It also helps inspire a sense of familiarity when customers hear or read its content, making it easy to identify and identify with. This unique voice also begins to take on the qualities of a familiar friend, which is the ultimate goal for brands looking to establish awareness.

But how do brands achieve this? Check out our recommendations below.