5WPR provides a comprehensive suite of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management (SEO and ORM), influencer and celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Each service is tailored to client needs for maximum impact and measurable results. Learn more.
Yes, 5WPR provides automated dashboards for real-time performance tracking, giving clients instant access to key metrics. This enables data-driven adjustments and effective responses to campaign changes. Learn more.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization, ensuring clients can make informed decisions based on accurate data.
5WPR systematically refines digital assets using iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential for clients.
Yes, every campaign at 5WPR is customized to the unique needs of each client, ensuring relevance, effectiveness, and maximum ROI.
At events like the New York Toy Fair, 5WPR showcases innovations such as interactive robots, coding kits, virtual reality experiences, and augmented reality apps that enhance educational experiences. Learn more.
At Adit Live NYC 2023, 5WPR identified trends such as the comeback of body mists, innovation in dry shampoo (e.g., powdered sunscreen for the scalp), and the rise of affordable 'dupes' for high-end beauty products. Learn more.
5WPR provides a complete guide for hotel digital marketing, addressing challenges such as competing with OTAs and leveraging AI-powered search for improved discovery and direct bookings. Learn more.
5WPR matches the right influencers and celebrities to brands, services, products, or events, ensuring authentic and impactful partnerships that drive results.
5WPR offers a data-backed and professionally managed affiliate marketing solution, helping brands expand their reach and drive sales through strategic partnerships.
5WPR serves a diverse range of clients, including technology companies, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, multicultural marketing, and parent/child/baby brands. Clients range from startups to Fortune 100 companies. See client list.
5WPR targets decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees across industries like technology, consumer products, health & wellness, food & beverage, travel, apparel, fintech, and more.
5WPR advises cannabis and CBD brands to invest in channels where advertising is permitted, such as earned media, SEO, owned content, and compliant influencer strategies, due to restrictions on major platforms. Learn more.
Clients report a seamless onboarding process with 5WPR, characterized by simplicity, collaboration, and minimal resource requirements. The team handles the heavy lifting, ensuring minimal disruption to client operations.
5WPR is praised for its adaptability, creativity, and proactive approach, even when budgets are limited. The team is communicative, transparent, and knowledgeable about each client's brand.
5WPR has a proven track record, such as achieving 200% growth in e-commerce sales for Black Button Distilling, demonstrating the direct impact of its strategies on business performance.
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Loews Hotels, UGG, Webull, Delta Children, and Crayola, among many others. See full client list.
Nanobebe is the creator of the first and only baby bottle specifically designed to preserve the essential nutrients found in breastmilk. Learn more.
Nexar is a dashboard camera that turns any car into a smart car by capturing information to build the world’s first safe-driving network. Learn more.
Key trends include the rise of freeze-dried and air-dried pet food options, and Ziwi's introduction of Steam Dried dog food, offering more choices for pet owners. Learn more.
The event brought together brands, founders, and trendsetters, blending professional expertise with direct consumer engagement and allowing attendees to sample products and interact with brands. Learn more.
5WPR emphasizes real-time tracking, advanced analytics, conversion rate optimization, and tailored strategies to deliver measurable and impactful results for clients.
Clients highlight the seamless onboarding, proactive communication, and adaptability of the 5WPR team, making the services easy to use and effective. Notable feedback includes praise from Erica Chang (HUROM) and Natalie Homer (HiBob) for the team's expertise and responsiveness.
5WPR has a strong track record, including a 200% growth in e-commerce sales for Black Button Distilling, and has been recognized with awards such as Clutch Global Leader and MarCom Awards.
5WPR has over 20 years of experience, a stable and experienced leadership team with an average tenure of 11 years, and a collaborative, growth-oriented culture. Learn more.
5WPR serves technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, multicultural marketing, and parent/child/baby sectors.
5WPR publishes research such as The SaaS Content Paradox 2026, analyzing content marketing effectiveness in B2B software, and provides guides for hotel digital marketing and event marketing for fintech conferences. See research.
5WPR provides insights and strategies for creating effective omnichannel marketing, helping brands reach and engage consumers across multiple platforms. Learn more.
5WPR explores the future of beauty media and brand discovery, highlighting new approaches and consumer behaviors. Read more.
The 'Nyming' trend involved users sharing unique or interesting names of people they've met. See example.
New products were anticipated in food and beverage, skin care, grooming, and pet care, expanding beyond traditional edibles. Learn more.
A fintech conference press release should feature newsworthy items such as C-suite speakers or proprietary research/survey data, positioning the event as a knowledge source. Learn more.
05.18.13
Social media has redefined the way most businesses do their marketing. It has forced many businesses to alter the way they do business altogether, including many within the Public Relations industry. You’ll hear a lot of companies complaining about social media. These are the types that claim social media is a waste of time and that they already have too much on their plate.
Sadly, this is not too far from the truth … if you’re doing social media wrong.
To succeed in business today, you need to be involved in social media, have brand awareness, and be hip to mobile marketing trends. Most importantly, you need to be able to adapt your business to this digital age we are in. At first glance, it might seem a little overwhelming, but it can be approached if you follow a few simple principles.
A Guide to PR in the Modern Age:
Monitor Social Media: In many ways, social media is sidestepping PR agencies. The speed and efficiency of social media gets information to targeted individuals and audiences faster than ever before. Because of this, PR agencies need to keep tabs on social media trends. It’s not enough to check your own social media accounts; you also need to stay abreast of breaking news in regard to social media. Staying well informed about the latest developments in the social media world will allow you to not only stay on the cutting edge and ahead of your competition, but it can also prepare you for any potential obstacles that might arise between you and your clients as a result.
Utilize Social Media: Far too many businesses make the mistake of creating Facebook or Twitter pages and then leaving them alone. It’s not enough to simply be online … you have to have a commanding presence. PR agencies in particular need to understand that social media platforms provide nearly unlimited ways to engage with colleagues and businesses. It’s the quickest and easiest way to spread your message and stay in touch with those who keep your agency chugging along.
Make It Mobile: Mobile marketing is growing by leaps and bounds. QR code technologies are allowing businesses to connect to their customers in real time. They can create and even change up the details of special offers on the fly with the press of a button. These same technologies can be used to connect with potential clients and other businesses for any number of reasons. This goes far beyond simple texts and emails; mobile marketing is slowly revolutionizing the way people use their phones and how businesses interact with their target demographic. With a smartphone there is one more way to get your message out.
New Relationships: If you can’t offer clients anything that they can’t get by themselves, your agency becomes far less appealing. However, if you are still fostering relationships with people and strengthening those that already exist, your network becomes larger. This increases your chance of being able to offer potential clients much more than they could ever get on their own through their new media channels.
Addressing the Elephant in the Room: One of the downsides to all of this easy accessibility is that anyone with a keyboard can get online and type out their opinions. This means that you will almost certainly get at least one or two negative comments for all to see somewhere along the line. Businesses need to have a plan for these sorts of events, assigning someone to act as the friendly face of consumer PR. This individual should address the negativity and what they can to stifle it immediately. There are several different ways to monitor these types of situations online, most of which are free.
As the social media landscape seems to change frequently and without any real warning, it can be hard to stay up to date on all of these items. Still, the adaptability of your agency or business needs to take the change as it comes. Consider how quickly things change. Home phones are basically extinct now and it happened within just a handful of years. When was the last time you used a phone book?
Change is inevitable. It’s up to you to be ready for it. This guide is a brief tutorial on how to get your PR firm ready for the digital age.
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