Traditional journalism is dead, just ask the Internet. Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going strong, maintaining a solid grip on the hearts and minds of millions upon millions of faithful fans and followers.

But what is the role of traditional journalists in the modern age of digital marketing and social media influencers? It’s a strong, vital role, to begin with.

We’ve seen some large companies take positions on controversial issues and even brand some of their product lines to reflect their feelings. Ben and Jerry’s and Starbucks were among the early adopters of this growing trend.

Now employees at several large and well-known companies are raising their voice and informing their employers how they feel about different social and political issues. Is this good or bad for a company’s business?

Collaborative environment. Flexible schedules. Free coffee. Happy hours. “Unlimited” paid time off.

Sound familiar? This is a generic list of workplace perks and benefits often found in job descriptions spanning multiple industries. Today, there is an increased amount of attention placed on company culture. But this term is a bit open to interpretation, and not every culture is created equal.

Paid advertising can be a tricky business, but with careful strategizing and tracking on the go, it can surely be a reliable source of leads and sales. When done wrong, however, it can be an expensive lesson.

The more you know about your audience, the better your ads will perform. Perhaps this is why many firms prefer to advertise on Facebook: the platform offers a host of options for audience targeting.

We live in a digital world. Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. There is no way to escape the digital age, it seems. And as the world we live in is built around convenience, there is a lot of use for having so much information available on demand.

But there is still an argument for connecting with consumers off screen. It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing.

Public Relations in the Digital Age is an ever-shifting amalgam of tried and true communications practices and new and different methods through which you may connect with your target audience.

To maintain success, you must expand your understanding of current tools and applications, as well as which platforms and influencers are drawing your audience. And a cursory understanding of these factors is not enough. To truly make the most of your PR opportunities in the Digital Age, you need to understand both the value and the purpose of several evolving realities.

Scarcity marketing can be a powerful tool to sell your product or service. Scarcity marketing is based on the principle that people want to have things are hard to obtain. It creates a sense of exclusivity and also operates on the psychology of fear – forcing people to act out of fear of missing out.

However, these days, it seems like a thing of the past with everything being about convenience, ease, and availability. If you can’t get something you want from one business, then you can probably get it from the store around the corner, and if that’s not possible either, then it’s just a few clicks away. People are just not used to limited supplies or having to wait for something anymore.

There could be many reasons why your business is shutting down a particular product or service – from monetary loss to product feasibility to changing business focus. However, even if you have solid reason, bidding adieu can be difficult. To make the process easier, here are some insights into the best way to handle internal and external communications in such circumstances:

Proper planning ahead of time can make the process much easier on you, your employees and your customers. Adopt an approach that takes into consideration everyone who will be affected by the shutdown. Create a detailed communications strategy so that your message is aligned and consistent throughout all channels