As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. That data came from the 650 member plus trade association, Interactive Advertising Bureau (IAB), which surveyed an unidentified number of agencies and marketers in late November

If anything increased significantly during the pandemic, it was consumer interest in brand trust. Earlier articles delved into how many consumers, particularly younger ones, were not only more open to trying new brands but also would not patronize those whose values were contrary to theirs.

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. And while the full impact of Apple’s new rules has yet to be determined, many marketers are searching for alternative ways to continue gathering meaningful data.

A survey of more than 300 marketers in North America validated this heightened concern.  Forrester Consulting conducted the study for Affinity Solutions this January. 84% told Forrester that coping with the loss of data will be a critical or high priority for them.

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task.

Going through the process of figuring out the right marketing strategy that’s going to generate leads and increase a company’s sales is complicated, which is why sometimes, marketers choose to stick to ones that are tried and true.

PR is often associated with text and words, which to some extent reflects the reality of things. However, the power and importance of professional photos to the PR industry cannot be overstated. What catches one’s attention when they are flicking through a magazine or newspaper? Surely it is stories accompanying professional photos that get one’s attention.

Given the declining attention span —less than 9 seconds—of human beings, images are more important in marketing, today than ever before. At the same time, a large part of the human brain focuses on visual processing which allows it to recognize an object in as little as 100 milliseconds. This use of vision makes imagery an important component of human communication.

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. With just the press of a button, they’re able to both access and share information. One such useful tool from tech that can greatly benefit PR and marketing campaigns is the QR code.

Quick Response (QR) Codes are read and understood by smartphones, so many marketers have been using this tool in magazines, websites, billboards or other marketing material, as a way to provide customers with more information about the company’s products or services at the press of a button.

One of the most important things that marketers can do is to develop a clear understanding of the company’s target audience because this information is what established all the other elements of a social media marketing strategy.

Defining a target audience means identifying and understanding the company’s niche, and then dominating that part of the market. Marketers do this through audience research, and with it, they’re able to create relevant and insightful content, ads, and messaging. All of that leads to higher conversion rates, as well as improved social media return on investment (ROI).

Although many marketers, including experts, consistently repeat the line “content is king” they tend to leave out essential details and hide helpful advice that business owners should be following.

Plenty of businesses consistently create website content that’s interesting and valuable, yet they don’t move up on search engine results pages (SERPs) which often ends up proving their efforts almost meaningless.

Micromarketing is an advertising approach that targets niche audiences in the market – in other words, through micromarketing, companies can directly market their products or services to a highly targeted consumer group.

To utilize the various micromarketing strategies, the business first has to define the target audience in great detail. This means the audience is defined according to a very particular quality, such as age, gender, location, job position, or other qualities that the business deems as essential.