There are different types of emails that companies can send out to their email subscribers to get them to take a step into the next stage of the buying journey. It’s important for companies to utilize the right types of emails so that they don’t potentially end up confusing their email subscribers, or in the worst-case scenario, completely irritate them to the point where they no longer want to do business with the company.

The first type of email that companies can send out to their email subscribers is the one that the business will have to send out whenever a person subscribes to the newsletter for the first time. This is known as a welcome or a “getting started” email, which is designed to get the subscriber to start interacting with the email as soon as possible in a way that will feel natural to that subscriber. That means companies will have to make sure that they welcome the new email subscriber to the newsletter, and then encourage them to click through some of the content and learn more about the company or its solutions. A great way for companies to make sure that the new subscriber stays engaged is by providing them with a small discount that they can use for their first purchase after they have subscribed.

Companies that want to increase the number of subscribers that they have to their email newsletters can turn their followers from Facebook into email subscribers with the right strategies. There are a few different ways that companies can use Facebook to generate more email subscriptions and improve their email marketing efforts.

The first way that companies can get their Facebook followers to convert into email newsletter subscribers is by setting up an action button on the Facebook business page of the company where the followers will get to sign up for the company’s newsletter. The action button on the Facebook business page is relatively easy for companies to set up, as long as the company is using the new Pages experience. All it takes is selecting the option for the action button regarding how people will engage with the company’s Facebook business page and then inputting the email sign-up form URL. From there, anyone that visits the company’s Facebook business page will easily be able to subscribe to the company’s email newsletter. Then, companies can also create paid or organic content that will motivate potential subscribers to follow through with the call to action and generate more sign-ups on the platform as well. 

One of the great things about using Instagram as a business is the ability for companies to generate sales directly on the platform.  Here, we look at various ways that companies can use Instagram for sales. 

Providing potential customers with a discount is a great way for companies to incentivize potential customers that are still on the fence and haven’t decided whether or not they should make a purchase. Most of the time, companies tend to develop landing pages with different types of promo codes, discounts, or coupons for seasonal events, or specifically for email newsletter subscribers. However, what many companies end up overlooking is the fact that they can share the same promo codes or discounts with the followers on their Instagram accounts, by linking to the landing pages inside the Link section of the company’s account. Then, in the bio section, companies can add a short call to action that is going to highlight the link for any potential consumers that visit the company’s profile on the platform. Right now, the platform is also testing out an option for accounts to start adding multiple links to this section of the bio, which means if a company has access to that new feature, companies can link both to their promotional offers, as well as any other resources that they’re promoting at any point in time. 

Although plenty of people still think that TikTok is the go-to video platform for singing and dancing, the platform has grown over the last couple of years to encompass every type of content and community on the internet. Not only that, but the platform itself has been working on introducing brand new features that can help companies directly connect with their target audiences a lot more effectively. So, what should a company know as they are looking to begin marketing on TikTok? 

The growth of TikTok 

It’s no surprise that most of the content that people consume online these days is visual, whether that’s going to be photos and images, videos, or infographics, so it should be no surprise that companies that want to generate more attention and loyalty need to create memorable visual content for their audiences The good news is that, today, creating this content is much easier than it used to be, given the advancement in both hardware (phones, microphones and video cameras) and editing software to help with post production. Plus, the consumer has changed and while audiences still engage with high-value production, on certain platforms they are accustomed to, and even primed, for low-production, short-form content. This continues to be evident on Instagram, where companies can share in-feed posts, stories or Reels to great effect. Here, we explore how companies can effectively connect with target audiences on Instagram.

One of the best product updates for companies that Instagram has rolled out in recent years is shoppable content. With shoppable content companies can generate sales directly from their Instagram accounts, whether through in-feed posts, Instagram stories or Reels. This can be done through links to product pages on the company’s ecommerce site, or by tagging a video or Reel with product stickers that allow the audience to learn more about the product and purchase it directly within the platform. Additionally, shoppable content can be used by the brand directly, as well as in their influencer marketing – where influencers can tag products with links to shop or stickers to purchase directly.  When using shoppable content, it’s important for companies to set up the proper tracking through UTMs or in the product catalog on Instagram so that the company can see what is working on the platform directly, as they may find distinctions in how their audience shops on Instagram vs. other platforms and should adjust their strategy accordingly.

Many companies prefer to promote themselves on platforms such as Instagram or even TikTok as of late, however, that’s not always the best possible choice as the right choice is going to be whichever platform the audience that the company is trying to target prefers to use. That’s why plenty of companies should actually be promoting themselves and connecting with their audiences on platforms such as Facebook or Pinterest instead.

Many people might not realize how popular Pinterest is, and has always been, as well as the fact that it’s one of the biggest search engines for many consumers. A lot of people also have trouble distinguishing between the fact that Pinterest is supposed to be a visual search engine that people can use, however, a lot of people tend to use it as specifically a social media platform, or specifically a search engine. Nevertheless, Pinterest allows companies to generate a lot of website traffic, and increase their sales, as well as their authority and credibility in the market. That means if a company has any sort of audience that prefers to use Pinterest, and it’s not taking advantage of the platform, that business is missing out on a lot. To get started with the platform as part of a promotional strategy, companies will first have to create a business account on the platform and enable rich pins. This will allow companies to create boards and content that’s going to grab the attention of the target audience, and even expand the audience that the company is trying to reach, while also engaging with people directly on the platform. By adding an automation tool specifically for Pinterest, and utilizing the right keywords, companies will be able to grow their followers on Pinterest, which will, in turn, generate a lot more website traffic, and position the company as an industry leader, which is going to generate a lot more sales.

The main key to the success of all public relations and social media strategies is for companies to constantly strive to meet the needs of their audiences. There are a few different ways that companies can achieve this, such as looking to create content that’s going to be relevant and provide value to their consumers. 

Being relevant might seem like a very simple concept for many companies, however, it’s one of the most important when it comes to properly implementing social media strategies because it always works. And that means companies need to ensure that all of the content that they provide to the target audience is going to be relevant to that audience, as well as relevant to the time when the company is sharing the content in the first place. That’s why it’s important for companies to research various days of awareness, and ensure that they will be included in the content calendar so that all of the social media messages that the company distributes to its target audience are always going to be relevant. Another important aspect of being relevant is being seen, which means if a company doesn’t frequently share, connect, or engage with its audience on social media platforms, people will end up forgetting about the business. That means the right social media strategy will keep in mind that all of the social media accounts that the company operates are going to be updated regularly. Additionally, to truly stay relevant, companies have to be able to quickly change and adapt whenever any news related to their industries comes out.

Companies have access to a number of tools and platforms that they can use to make their work much easier to do. In fact, that’s what automation is all about when it comes to any sort of business operations – using tools and platforms to automate repetitive tasks that take up time, to make things easier. There are different ways that companies can incorporate these types of tools and platforms into their workflows, and it mainly depends on what the company wants to achieve. However, practically every company is looking for and creating high-quality content to be able to connect with its target audience. While creating content is important, another aspect of content marketing efforts and overall social media use is making sure that companies are able to provide their audiences with other types of content as well, including content that the company might not have directly created. That means companies also have to invest time in searching for content online that’s going to be relevant to the target audience to be able to curate it and meet their needs. Fortunately, this process can be automated with the help of the right tools.

Social media platforms