Social media communications has changed the world.

Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible.

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization,  influencer outreach, content marketing, and social media.

Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. Better yet, by connecting directly with their target audience, brands can use digital PR to clarify their focus and spread news faster than they have ever done before.

Many video creators regard the YouTube algorithm as a complete mystery, like some kind of higher power that governs their view counts and sits outside of their own control. This simply isn’t the case: the YouTube algorithm can be understood, and used to benefit your marketing goals.

In a research paper published in 2016, a group of Google engineers shared their plans for how videos could be filtered through YouTube’s recommendation engine for a better user experience. Today, more than 70% of YouTube views come through this very same engine.

The second decade of the twenty-first century will soon come to a close, and the e-commerce economy continues to grow in leaps and bounds.

For entrepreneurs, this period has been an exciting time as the worlds of marketing and emerging technology have merged to create an entirely new marketplace- one unprecedented in its opportunity, intrigue, and global connections.

More than just a mere “nice to have” for your website, testimonials are far more important to your brand’s bottom line than you probably realize. According to new research, testimonials have proven to increase conversions, and play a significant role in customer research and buying habits.

Indeed, some 90 percent of respondents who read positive online reviews say those reviews influenced their buying decisions. With this in mind, you should consider how to harness the marketing value of social proof via testimonials. Lucky for you, we’ve prepared a handy guide.

Digital marketing professionals would do well to put themselves into the customer’s shoes every now and then. Putting on a “customer hat” and thinking like a consumer can do wonders for boosting the effectiveness of a brand’s digital marketing strategy.

After all, it’s easy to get caught up in marketing jargon and metrics, while forgetting to bear in mind what the customer wants and needs. But it’s quite valuable to be able to see a brand’s marketing efforts from the consumer’s point of view.

Paid advertising can be a tricky business, but with careful strategizing and tracking on the go, it can surely be a reliable source of leads and sales. When done wrong, however, it can be an expensive lesson.

The more you know about your audience, the better your ads will perform. Perhaps this is why many firms prefer to advertise on Facebook: the platform offers a host of options for audience targeting.

Already a favored resource in every good journalist’s toolbox, Twitter remains highly underrated in the world of PR. Indeed, the typical use of Twitter involves just a few core activities:

●     Publicizing news, blog posts, articles, and other content, typically the firm’s own content