Plenty of people have already heard about the five W’s before, mainly used for gathering information, no matter what the topic is about. These questions – what, who, why, when, and where, are usually used in research, from police investigations to research papers in school.

While these questions might seem simple to some people, they are part of a formula when it comes to getting detailed information about any given subject.

Several names usually come up whenever this question is asked. One is P.T. Barnum, best known for founding the Barnum & Bailey Circus and coining the phrase: “There’s a sucker born every minute.”

A showman by nature, Barnum could always be counted on for coming up with novel, if not startling ways of grabbing people’s attention and interest. And in his spare time, he did pro bono work to change the perception of theatre which was perceived by many in the mid 1800’s as “dens of evil.”

Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. Style, creativity, and practicality are all essential components that consumers are looking for. They’re also looking for brands that set themselves apart through exceptional marketing and home and housewares public relations efforts.

Read on to discover four of the top home and housewares brands in the industry and learn what about their PR works.

During a period when consumers aren’t spending a lot of money, which usually is during a recession, businesses have to align with their customers’ preferences so that they can avoid losing sales to their competitors. There is plenty of completion in the world, and it’s even more difficult when people don’t have a big disposable income.

Many customers are tired. After being locked down in their homes for weeks, and having to fight to stay working, or even find a job, means that many people are doing their best to save up and avoid any unnecessary purchases. This means in the current climate, the consumers tend to be budget-conscious and fairly thrifty.

A crucial part of a public relations campaign are bylines, it is content on a publication that features the authors name. Bylines are featured at the beginning of the content, or at the end as a signature.

Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice.

Paid media is a vital part of just about any PR or marketing plan, but what about increasing the opportunities for and effectiveness of organic media mentions? Is there a right way to go about getting valuable, earned media on a consistent basis? The answer is absolutely, yes, but it’s not simple, easy, or immediate. Creating that communications funnel takes time, discipline, and creativity.

Begin by becoming a reliable source for reporters, opinion makers, and influencers in the market that reaches the desired audience. When reporters and editors know they can depend on a source for timely, accurate, compelling content, they will come back for more. Begin supplying high-quality stories with no expectations. Let the media representatives know they can depend on good content being provided.

Being proactive and connective is key

Looking back over the past two months, it’s clear that the news cycle has been, in a word, focused. Of course, that focus is for good reason. The world is in the throes of a global pandemic. People are worried, businesses are shut down, and the general mood is that people want answers as to what happens next.

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. Others may not. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Of course this will affect consumer PR campaigns as well.

Of those polled, 87% of respondents to a recent survey by software solutions company, Shekel, already said they prefer to shop at stores that have touchless or some kind of self-checkout. This was attributed directly to the pandemic.