A company’s PR voice is the particular personality and style that it takes on while communicating with the target audience. The choice language used with the public, phrases, stylistic choices, and the personality traits are all combined to create a PR voice.

This is then applied through all the channels where the company communicates with the public, such as social media posts, newsletters, and press releases.

Fintech companies spend months, or even years, creating and developing a product that’s going to be able to solve a very complex financial issue. This solution could benefit thousands or millions of people, as long as it gets in the right hands. While the close friends and family of the people working at the company are spreading the news about the product through word of mouth, it’s not enough to help the business scale.

Many of the people that work in fintech companies also don’t think that they should pursue digital marketing, because they believe there’s very little to market when it comes to a fintech solution, however, having a decent marketing plan in place is what many fintech startups can actually benefit from and grow through.

With some states loosening up COVID-19 restrictions, what lies ahead for merchants and marketers? What changes, if any, in strategy, services, and technology do they need to employ? How does this affect consumer PR strategies?

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Forrester Analytics decided to dig deeper into consumer attitudes in a May survey of nearly 1,100 adults in both the U.S. and Canada. Here are some highlights and suggestions.

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

This means that businesses first have to assess the details of all local data points, including the name of the business, the address, the business hours, and the contact information. This element is then followed by effective landing pages and search optimization, keeping track of ratings and online reviews, and finally, paid search and social advertisements.

There are plenty of public relations tactics that can help a campaign be very successful; however, there are certain surefire ways that a public relations campaign can really thrive. These tactics can really drive results and make a business’s PR campaign be extremely successful, and by following them, can lead to a lot of growth for a business.

It’s been said time and time again because it remains true: content is king. However, content marketing isn’t all about directly marketing the products or services that a business provides to its customers. Instead, it’s a lot more about sharing interesting, informative, and valuable content to the audience.

GIF’s have become powerhouses on social media, generating responses that make it worthwhile to incorporate them in communication activities. With 2019 seeing an explosion in visual content, employing looping visuals allows marketing and communication pros to send messages in shorthand.

Used prudently, GIF’s provide a unique opportunity for a PR specialist to connect brands to their target audience, increase engagement, and make a brand’s message more relatable.

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers.

Despite media coverage being key, achieving the required result requires some effort and the right strategy. Since media coverage isn’t a one-and-done exercise, several strategies go into achieving the right coverage and using the coverage in effective relationship building and sales marketing.

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Used by non-profit organizations, PR agencies, and other institutions, the earned media technique has been an important path toward making authorities in different industries.