With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. And while the full impact of Apple’s new rules has yet to be determined, many marketers are searching for alternative ways to continue gathering meaningful data.

A survey of more than 300 marketers in North America validated this heightened concern.  Forrester Consulting conducted the study for Affinity Solutions this January. 84% told Forrester that coping with the loss of data will be a critical or high priority for them.

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter?

Competition, especially on digital platforms, is more competitive than ever. Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. Having a distinct personality requires an equally distinctive voice.

Fintech companies spend months, or even years, creating and developing a product that’s going to be able to solve a very complex financial issue. This solution could benefit thousands or millions of people, as long as it gets in the right hands. While the close friends and family of the people working at the company are spreading the news about the product through word of mouth, it’s not enough to help the business scale.

Many of the people that work in fintech companies also don’t think that they should pursue digital marketing, because they believe there’s very little to market when it comes to a fintech solution, however, having a decent marketing plan in place is what many fintech startups can actually benefit from and grow through.

For any newly established business, also known as a startup, every single opportunity to showcase the business and the products or services it offers is valuable. Whether the audience is customers, potential partners, or even investors, exposure is one of the key things for a business to grow from a startup into a brand.

There are plenty of ways that businesses showcase themselves to an audience, with the most popular one being the elevator pitch.

For many, the opportunity to work from home is new and exciting, but are employees prepared to stay motivated outside of the office environment? While this seems to be the way of working for the foreseeable future due to COVID-19 closing offices and shared spaces, we’ve compiled some recommendations to keep your employees invested while working from home.

Don’t disappear on your employees, check in with your team each morning to let them know you’re at your desk and available. Keep them updated on their daily responsibilities and goals, but don’t be overbearing. Show them they have your trust to complete tasks even though they’re not being watched over.

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent technology brands such as Amazon, Facebook, and Google.

It may seem random, but it isn’t. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example.

Your product page is the place where most of your customers make the call to either buy your product or leave your store. Unfortunately, it’s also an oft-neglected part of the sales funnel.

While most store owners tend to focus on improving their checkout page or tweaking what happens after a visitor adds a product to their cart, the majority of customers won’t even get that far unless you create product pages that successfully convert.